Issue #71: Finding the Perfect Price: Are You Charging Enough? 💰

This week, we’re focusing on how to master your agency pricing strategies to strike a balance between delivering value and ensuring profitability. Let’s dive in! 🏊
🔑 Business Tip: Striking the Right Balance in Pricing Strategy
Creating the perfect balance in your pricing strategy can feel like walking a tightrope. Charge too much, and you risk losing sales; charge too little, and you’ll undervalue your product or service.
Let’s cut to the chase and give you a few quick tips to spruce up your pricing game:
  • Conduct a value audit: Speak directly to clients to understand what they value most about your services. If you don’t understand how much value you’re providing to a client, you’re not going to be confident in your price points! Getting regular client feedback not only helps with any future pricing updates, but it also gets you solid case studies and testimonials to close more business.
  • Cost analysis: Review all your operating costs, including salaries, overheads, and miscellaneous expenses. As an agency, you have to know what it costs to get each and every job done.
    You’d be surprised how much time and money you spend on areas of the business that don’t turn a profit! Whether it comes down to operational inefficiencies or services that take too much attention and don’t generate profit, a regular cost analysis will keep your price points profitable.
  • Introduce tiered pricing: Tiered pricing allows clients to pick a package that best fits their needs. This does two VERY important things for your agency:
    The first, it plays off of buyer psychology leading to folks choosing the “responsible” tier, which is virtually always the middle option. This leads to a nice boost in average customer value.
    The second, is this should impact your cost analysis by avoiding scope creep because each service is specifically defined in the package.
  • Routine Assessments and Adaptations: The perfect price for services and what’s included in those services is a moving target. Just because things looked good in January doesn’t mean they’re just as good in October. You need to set regular assessments, at least quarterly, to ensure that your profit centers remain profitable.
📞 Let’s Chat: Powering Up Your Agency with InvisiblePPC
So many agencies have a hard time selling PPC profitably. They either charge too little or have too much overhead to maintain a healthy margin.
Our partners see a 50%-75% margin when they work with us and price appropriately. Spoiler: If you’re charging less than 1k for PPC services, you’re leaving money on the table.
When you partner with us you get:
  • Proven Success: We have over a decade of experience and successful campaigns in 64 “smart niches”.
  • Expert Support: We match you with an expert account manager who has experience in your chosen field.
  • Comprehensive Setup: We take everything off your plate. Our team sets the campaign structure, develops the landing page, builds the ads, gets you your reporting dashboard, and does all the testing…all in about 6 days.
  • Powerful Resources: Our proven ad strategies, 12 years of Google Ads performance data, plus our own internal tech and tools will get your clients the results they need.
Ready to learn more? Chat with a member of our team.
Until next week,
CEO & Chief Wizard