Issue #57: influencer-marketing-doesnt-have-to-break-the-bank

This week I wanted to talk about micro-influencers and how to work with them PLUS remind you about an epic agency service we started offering! Let’s get started…
🔍 Marketing Tip: Big Wins With Micro Sources
Micro-influencers are social media users with a smaller, niche following typically between 1,000 and 100,000 followers. Though the audience may be small in comparison to the “big dogs” these are highly engaged audiences that can be a valuable asset for your brand.
Even better, micro-influencers aren’t going to want to take your first born in exchange for promoting a product or service.
If you haven’t considered micro-influencers for your agency or your clients, here are a few ways to get started:
Step 1: Find the right micro-influencers for your brand
The key to successful micro-influencer marketing is to find influencers who align with your brand’s values and target audience. Look for micro-influencers who are experts in your industry and have a highly engaged following. Use tools like Buzzsumo or Upfluence to find them!
Step 2: Build a relationship with your micro-influencers
Once you’ve identified your micro-influencers, reach out to them and build a relationship. Engage with them on social media, comment on their posts, and share their content. This will help to establish a connection early on and build trust when you reach out.
Step 3: Develop a campaign that resonates with their audience
To leverage the power of micro-influencers, you need to develop a campaign that resonates with their audience. Work with your micro-influencers to create content that showcases your brand’s products or services in a way that is authentic and relatable – people know when they’re being “sold to.”
Step 4: Offer an incentive
Not all micro-influencers will want an incentive, because part of their value would be diminished if they got kickbacks.
That said, it’s always good to have an offer in your back pocket to encourage your micro-influencers to participate in your campaign. You could offer them an incentive such as free products, exclusive discounts (great in B2B), or a commission on sales. This will motivate them to promote your brand and increase engagement.
Step 5: Track your results and adjust your strategy
To measure the success of your micro-influencer campaign, track your results and adjust your strategy as needed. Monitor your engagement and conversion rates, and make changes to your campaign based on what works best.
At IPPC, when we work with micro-influencers we give them an exclusive discount code they can share with their audience. Since we’re not a self-serve sales company, these codes help us attribute the source!
📦 Agency Service: It’s My Dev in a Box
At InvisiblePPC, we’re “the doers” – we want to be the go-to resource for you to get things done at your agency. Obviously, we’ve got you covered on the PPC side of things…
…but did you know we can help with your marketing development too?!
You could get the equivalent of a full-time developer to handle all of your marketing development needs for pennies on the dollar of what it costs to hire internally.
Click Here to learn more about the program or just reply to this email to chat!
Until next week,
CEO & Chief Wizard