Sometimes agency owners ask us, “Why didn’t you follow Google’s recommendation in the Ads console?”
Fair question. And here’s the honest answer: our primary goal is leads at your target (or lower) CPA, not making Google more money.
The truth? About 3 out of every 5 recommendations Google serves up aren’t really in your best interest. They’re subtle nudges to spend more—like the house trying to keep players at the table. The incentives aren’t aligned. Google wins when you spend more. Our job is to make sure you win.
Now, not every recommendation is bad. Some are genuinely useful, and we adopt those. The tricky part is knowing which is which. That’s where our team’s tribal knowledge and our data from 180,000+ campaigns comes in.
And by the way we’ve just removed budget limits from PPCrush plans, making it even more affordable to put this insight to work.
