Issue #115: Acquisition vs. Retention

Live Training: The Client Acquisition Formula
Thursday, April 18th at 11 am Central
Save Your Spot
Everyone’s preaching that client retention is the holy grail of agency growth. But here’s a truth bomb: Focusing solely on retention is like trying to fill a leaky bucket without bothering to check if there’s water flowing in the first place. Let’s dive in…
Retention Isn’t Your Growth Engine
Let’s cut straight to the chase. Retention is important, but it’s not the end-all-be-all for your agency’s growth…and here’s why:
  1. It’s Stagnation in Disguise: Keeping clients happy is great, but if you’re not adding new ones to the roster, you’re treading water, not swimming.
  2. Innovation Dies in Comfort: Agencies that aren’t constantly on the hunt for new clients lose their edge. It’s the pressure of acquisition that keeps your strategies sharp and your team inventive.
  3. Economics 101: The math is simple. You can’t grow if you’re not adding. A 5% increase in retention boosts profits, sure, but zero new clients mean zero growth. Period.
Acquisition: Your Real MVP
Now, let’s talk about flipping the script and putting acquisition back in the spotlight where it belongs. Building a predictable growth engine is the only way your agency can grow and here’s why:
  1. Beyond Numbers – It’s Stability: Every new client doesn’t just add to your revenue; they diversify your portfolio, making your agency less vulnerable to market fluctuations or client losses.
  2. A Litmus Test for Innovation: Constantly seeking new clients forces your agency to stay on the cutting edge, whether it’s adopting the latest tech, exploring new marketing channels, or crafting innovative campaign strategies. If you’re not pushing boundaries, you’re falling behind.
  3. Referrals Aren’t Enough: Relying on word-of-mouth or referrals puts you in a reactive stance. Building a proactive acquisition engine means you’re always in the driver’s seat, dictating the pace and direction of your agency’s growth.
Here’s the deal: without a strong focus on acquisition, you’re playing a losing game. It’s time to balance the scales. Keep your current clients happy, but never stop chasing the thrill of landing new ones. That’s where true growth happens.
Struggling with Client Acquisition?
If growth is moving slower than you’d like, or worse not happening at all, we’ve got just the training for you.
Next week, we’re breaking down a winning funnel for agencies targeting Local Service clients that just flat-out works.
We’re going live Thursday, April 18th @ 11 am central.
Click here to save your spot
Until next week,
CEO & Chief Wizard