Everyone’s preaching that client retention is the holy grail of agency growth. But here’s a truth bomb: Focusing solely on retention is like trying to fill a leaky bucket without bothering to check if there’s water flowing in the first place. Let’s dive in…
Retention Isn’t Your Growth Engine
Let’s cut straight to the chase. Retention is important, but it’s not the end-all-be-all for your agency’s growth…and here’s why:
Acquisition: Your Real MVP
Now, let’s talk about flipping the script and putting acquisition back in the spotlight where it belongs. Building a predictable growth engine is the only way your agency can grow and here’s why:
Here’s the deal: without a strong focus on acquisition, you’re playing a losing game. It’s time to balance the scales. Keep your current clients happy, but never stop chasing the thrill of landing new ones. That’s where true growth happens.
Struggling with Client Acquisition?
If growth is moving slower than you’d like, or worse not happening at all, we’ve got just the training for you.
Next week, we’re breaking down a winning funnel for agencies targeting Local Service clients that just flat-out works.
