It’s crazy we’re already at issue 18… which means the Blink has been around for almost 5 months! First off, thank you for subscribing and sticking around, and second…we’re going to try something new.
We want to double down on this being the quickest way to get practical advice to grow your business. That’s why we’re shortening The Blink going forward.
We’ve cut The Blink down to include:
Please, please, please share your thoughts on this change by replying or using the feedback links at the end of the email.
🔥 Marketing Tip: Stop Using LTV & Start Using OYV
I didn’t mean to acronym bomb you here, but this is just something I have to get off my chest.
Lifetime Value (LTV) isn’t as useful of a metric as you think…especially when you’re trying to budget out your max cost per lead/sale on paid platforms. Relying too much on LTV could overinflate your max CPL/CPA and leave you paying it back over several years!
We like to look at One Year Value (OYV). It ensures that you don’t have an overly spread-out investment payback period, minimizes outliers, and is WAY easier to calculate.
Just look at the average revenue per client in a given year, and you’re done. By using this as a benchmark, you should have no problem hitting targets that will help you get a return on your acquisition spends in a few months vs. a few years.
🤖 2022 State of PPC Report
This 49-page report is filled with PPC stats ranging from Ad platform adoption & spend, PPC agency vs. in-house deep dives, pricing models, agency strengths* and weaknesses, and way more…
Some stand out stats include:
Go take a look. I think you’ll really enjoy section 4 about the skills people are looking to improve, and you can use that to position yourself to prospects.
