Issue #168: Level up PPC copy with this nerdy trick

Let’s cut the fluff—there’s a nerdy term floating around the PPC world that sounds way more complicated than it really is: N-Grams.

Here’s the short version:

An N-Gram is just a sequence of words that appear together in your data.
“Plumber near me” is a 3-Gram.
“Emergency plumber” is a 2-Gram.
You get the idea.

In Google Ads, when you analyze your search terms, breaking them into N-Grams helps you find recurring word combos that either win you leads or waste your budget.

Why you should care:

🔎 Find which phrases trigger good vs. bad clicks
🧹 Weed out repeated junk across hundreds of search terms
🧠 Write smarter ads by using top-performing N-Grams in headlines and descriptions
🚫 Create more focused negative keyword lists

At InvisiblePPC, we use N-Gram analysis in tools like PPCRush.ai to manage hundreds of client accounts without losing our minds. It helps us zoom in on what actually matters in an ocean of data.

So next time you’re combing through a messy search term report, don’t just look at full queries—break them down. Let the patterns pop out. That’s the magic of N-Grams.

If this sounds like something you want help with, reply back and let’s talk shop. Or… just let us handle it all for you 😉

Talk to you next week,

Issue #168: Level up PPC copy with this nerdy trick

Avi

CEO & Chief Wizard