Running Google Ads for home service businesses? Your strategy should align with your budget to get the best return on investment. Here’s how to approach ad campaigns at different spending levels:
Small Budget (Under $5,000/month)
If your ad spend is on the lower end, focus on what brings the best return. Instead of spreading thinly across multiple services, pick:
✅ A general service (e.g., plumbing, HVAC repair) or
✅ A high-value, high-ROI service (e.g., sewer line repair, water heater replacement)
This ensures your budget is concentrated on services with strong search demand and conversion potential.
Mid-Level Budget ($5,000 – $15,000/month)
With more room to spend, you can diversify—but still stay strategic:
✅ Run ads for general services to capture broad interest
✅ Add one or two high-ticket services (e.g., plumbing + water heater installs)
✅ Segment campaigns by service type to control spend per service
This balance helps drive both consistent leads and high-value jobs.
High Budget ($15,000+/month)
At this level, you can scale aggressively and capture all service demand:
✅ Separate campaigns by service type (general services, mid-ticket, high-ticket)
✅ Optimize budget allocation—more for higher-value jobs while maintaining coverage for common services
✅ Leverage retargeting and brand campaigns to increase conversions
A structured approach ensures you’re getting more clicks and more profitable leads.
If you need help setting up and managing your campaigns effectively, InvisiblePPC can do the heavy lifting so you get the most out of your budget.
Let’s talk strategy—reply to this email or book a call to see what approach fits your business best.
