Issue #8: #1 Reason Businesses Fail & What to Do

Last week’s issue was a little longer than normal, so I’ll keep this week quick and to the point! Let’s dive in…

📈 Biz Tip: If Cash is King, then Cash Flow is the Emperor

Cash flow issues are the #1 reason small businesses fail. I’ve seen that there are three root causes

  1. Not enough customers: You need a repeatable & reliable acquisition engine (avoid feast or famine)
  2. Not charging enough: You’ve got to price accordingly! We addressed this in last week’s webinar dedicated to agency pricing. (Link to recording)
  3. Collecting new shiny objects: companies love new tools, but these can really cost you! Have a goal for each tool before you sign that next SaaS contract.

✉️ Marketing Tip:

Landing pages make or break marketing campaigns. If you’re having difficulty getting traction in your acquisition funnel, this is a good place to start working.

Here are 300+ mobile landing pages that will get the creative marketing juices flowing.

🎉 Bonus: Get more leads for your local clients through chat!

As a member of the IPPC community – our connections become YOUR connections.

The other day I was talking with Ted DeBettencourt, Co-founder of Juvo Leads about lead generation through chat.

I made a special deal with Ted to give you an extended 30-day trial. You can set up time to chat with his team by clicking here.

If you’re interested in using chat services – make sure to book time using this link, you’ll get set up with special pricing 🙂

Talk to you next week,

Avi
CEO & Chief Wizard

At IPPC it is our aim to spread the word and educate ambitious agency owners on the benefits of white label PPC and agency growth. We care about creating quality content that delivers value for our followers, friends and partners.