Facebook or Google: Where should you put your ad dollars? Heck, where should you be putting your clients’ ad budget? That’s what we’ll be talking about this week, PLUS I’ve got a podcast you’ve got to listen to before you offer PPC services to clients.
🪧 Marketing Tip: Which Ad Giant?!
There are tons of great ad platforms out there, but the conversation always stems around Facebook & Google.
While I might have a bias at IPPC, especially for local service companies, I wanted to breakdown the Pros & Cons of both so you can make an informed decision before you pitch your next client:
So which do you choose? Well, if both isn’t an option, then it comes down to which platform will meet the immediate needs of your business or your client’s business.
If you’re looking for more immediate sales/bottom funnel leads, then Google is your answer. The folks searching are more likely to be buyer ready than anyone on Facebook…but that comes at a premium.
If you’re looking to expand your reach and contact list, then Facebook is your answer. You have way more control over who sees your ads, and lower commitment offers will get them in your funnel at a better price than Google.
🎙️ 7FA Podcast: Your PPC Questions Answered
If you don’t follow what Josh Nelson is doing at Seven Figure Agency, then you’re seriously missing out…
Josh really puts Justin on the hot seat with his own detailed questions plus more from the audience including: