Issue #58: Facebook or Google?

Facebook or Google: Where should you put your ad dollars? Heck, where should you be putting your clients’ ad budget? That’s what we’ll be talking about this week, PLUS I’ve got a podcast you’ve got to listen to before you offer PPC services to clients.
🪧 Marketing Tip: Which Ad Giant?!
There are tons of great ad platforms out there, but the conversation always stems around Facebook & Google.
While I might have a bias at IPPC, especially for local service companies, I wanted to breakdown the Pros & Cons of both so you can make an informed decision before you pitch your next client:
Facebook Ads Pros:
  • Wide audience reach: With over 2.9 billion active users, Facebook offers a massive audience that spans all demographics.
  • Highly targeted advertising: Facebook’s ad targeting options allow you to reach your ideal audience with precision.
  • Relatively affordable ad cost: Facebook ads can be cost-effective, especially if you’re targeting a specific niche or audience.
Facebook Ads Cons:
  • Lower intent: People on Facebook are not actively searching for your product or service, which means they may not be as likely to convert. Worse your ads could be seen as disruptive!
  • Ad fatigue: Facebook users are exposed to a lot of ads, which can lead to ad fatigue and a lower engagement rate over time.
  • Need more media rich content: In addition to compelling copy, you’re going to need attractive visuals and punchy videos to break through the noise.
Google Ads Pros:
  • High intent: People searching on Google are actively looking for a product or service, which means they may be more likely to convert. You don’t need to be the best, you just need to be first!
  • Large audience: Google is the most widely used search engine, with billions of searches conducted daily.
  • Simple ad formats: Google search comes down to being able to convey a message in a limited number of characters. While it isn’t easy it’s less resource heavy.
Google Ads Cons:
  • High competition: With so many businesses advertising on Google, competition can be high, which can drive up costs.
  • Limited targeting options: While Google does offer targeting options, they may not be as precise as Facebook’s targeting options.
  • Higher costs: Depending on your industry and competition, Google ads can be more expensive than Facebook ads.
So which do you choose? Well, if both isn’t an option, then it comes down to which platform will meet the immediate needs of your business or your client’s business.
If you’re looking for more immediate sales/bottom funnel leads, then Google is your answer. The folks searching are more likely to be buyer ready than anyone on Facebook…but that comes at a premium.
If you’re looking to expand your reach and contact list, then Facebook is your answer. You have way more control over who sees your ads, and lower commitment offers will get them in your funnel at a better price than Google.
🎙️ 7FA Podcast: Your PPC Questions Answered
If you don’t follow what Josh Nelson is doing at Seven Figure Agency, then you’re seriously missing out…
…and I’m not just saying that because Josh featured InvisiblePPC’s President, Justin Rondeau, in one of his latest podcast episodes. Watch it here.
Josh really puts Justin on the hot seat with his own detailed questions plus more from the audience including:
  • PMax vs traditional search
  • Why missing the fundamentals cripples PPC results
  • What to do if you have seasonal clients
  • How to make money with White Label Partners
  • Plus much, much more!
Until next week,
CEO & Chief Wizard