Here’s what matters for agencies who offer PPC & SEO to their clients…
Zero-click searches are becoming the norm. With nearly 63% of searches in the US and 64% in the EU ending without a click, it’s clear that users are finding the information they need directly on the search results page. This is a game-changer for anyone in the digital marketing space.
1. Focus on Featured Snippets and Rich Results: Traditional SEO is evolving. To stay ahead, your strategies need to prioritize securing featured snippets, knowledge panels, and other rich results. These elements can capture user attention even without a click, driving brand visibility and authority.
2. Optimize for Local SEO: Local searches often result in zero-click outcomes because users find the information they need in local packs or Google My Business listings. Ensuring your clients’ local SEO is top-notch can help them stand out in these key spots.
3. Content That Answers Questions: Create content that directly answers common user queries. By structuring your content to be easily digestible by search engines, you increase the chances of being featured in a zero-click search result.
1. Leverage Ad Extensions: With fewer organic clicks, PPC becomes even more critical. Use ad extensions like sitelinks, callouts, and structured snippets to provide additional value and capture user attention directly from the search results page.
2. Focus on High-Intent Keywords: Invest in high-intent keywords where users are more likely to click through to a website. These keywords typically involve searches for specific products, services, or transactional queries.
3. Retargeting and Remarketing: Implement robust retargeting and remarketing strategies to capture users who interact with your client’s brand through zero-click searches but don’t convert immediately. Keeping your brand top-of-mind can drive conversions down the line.
InvisiblePPC can help you stay ahead by embracing these changes, optimizing your strategies, and continuing to deliver value to your audience. In the world of PPC, adaptability is key—and zero-click searches are just another hurdle.
Want to ensure your SEO or PPC campaigns thrive in a zero-click world?
