This week, we’re diving into a topic that’s been a source of frustration for many marketers: the complexity of the Google Ads interface. Ever wondered if it’s complicated by design? Spoiler alert: It probably is.
We love Google Ads – they’re an incredibly powerful way to drive business, but if you’ve ever felt overwhelmed by its interface, you’re not alone. The ever changing options, settings, and features can make even the most experienced marketer’s head spin. So why does Google make it so difficult to navigate?
1. Increased Spend through Confusion: Let’s face it: a confusing interface can lead to mistakes, which often result in higher ad spend. Whether it’s setting the wrong bid strategy or missing an important setting, these errors can cost businesses money. Google, of course, earns more from higher ad spend, so there’s little incentive to simplify things.
2. Hidden Features and Upsells: By burying certain features deep within the interface, Google can nudge users toward their preferred (and often more expensive) options. Advanced features like automated bidding strategies or display ad placements are sometimes pushed subtly, leading advertisers to spend more without fully understanding their choices.
3. Keep the Experts In Business: The complexity of Google Ads creates a barrier to entry, ensuring that businesses often need to hire experts or agencies to manage their campaigns effectively. This isn’t necessarily a bad thing for us—after all, it keeps our skills in high demand. But it does mean that Google benefits from a layer of gatekeepers who can navigate the labyrinthine interface.
So what is a busy agency owner like you supposed to do? Well we have a few options…
Option 1 – Join Us for a Google Ads Training Next Week
Next week, Justin and I are going to share some ways to give you an edge over Google that you can’t miss. One of my favorites is a way to access a report that will instantly improve your ad performance…
Option 2 – Let Us Take Care of the Ads For You
You had to have seen this one coming. But seriously, our team of experts is ready and able to take on your Google Ads projects. We handle everything from campaign architecture to landing page builds. You talk to the client, we take care of the rest.
