Issue #27: Who wins: Short form vs. Long Form Video
We all know we need to invest more in video…but these data points prove it. I’ll also include a video “cheat code” so you can get the most out of every video you shoot!
📈 Marketing Tip: Invest in Short Form Video + A Shortcut
Both B2B and B2C brands are seeing high ROI from their investment in short-form video. Here’s the proof:
In terms of ROI from all video types, the short form is going to get you the biggest bang for your buck. But who has time to record a new video each and every day AND run a successful business?
You’d be surprised, but EVERYONE has the bandwidth…if they do it right.
Notice in the chart above that long-form videos, interviews, and live videos also have a high ROI.
So here’s how you capitalize:
- Start by creating long-form video content. This could be a webinar, interview, video podcast, live AMA, etc.…
- Distribute the long-form piece as normal
- Get a team member or outsourced team to break that content into bite-sized videos for distribution across social media.
Do that each and every month, and you’ll be able to profit from your long-form AND short-form content without taking up too much of your already limited time.
📘 Take a look at HubSpot’s State of Inbound Report
The data points I pulled for the above tip came directly from HubSpot’s State of Inbound Report. There is a ton of great information, and I highly recommend checking it out if you haven’t already.
Unfortunately, it is a gated piece of content, but I saved you the form fill and link you directly to the report. Enjoy!
Talk next week,
CEO & Chief Wizard