Issue #19: The worst bit of business advice

The Blink

Alright, we’re at week two of the shortened version of The Blink. In this issue, I’ll share my least favorite bit of business advice and your invitation to our latest IPPC webinar.

🤢 Business Tip: No! If you build it, they WON’T come…

A day doesn’t go by when I check out my LinkedIn feed where I see this bit of advice:

“Build a great product” or “Build THE BEST user experience”

Marketers and business owners are saying this like it’s a new idea. It isn’t. Nobody wants to create a bad product or service. The creation of something that truly solves a problem in an intuitive way is table stakes.

Sure, great products sell…but they cannot sell themselves. You need to be ruthless when prioritizing your efforts. Yes, invest in your product but not at the expense of building demand.

📅 June Webinar: Everything You Need to Know About Performance Max

Google is handing its campaigns over to the robots. Well, not entirely…but it’s moving that way with the introduction of Performance Max (PMax) Campaigns.

PMax campaigns are fully automated ad campaigns that do all the targeting for you. Since this is a relatively new feature, you might be hesitant to give it a try.

In this month’s webinar, Avi is going to dive in headfirst to share everything you need to know about PMax including, who it works best for, the best ways to ensure performance, & the pitfalls you should 100% avoid.

If learning about PMax has been on your “To Do” list, then this webinar is the perfect chance for you to cross it off!

What: Google’s Performance Max Deep Dive
Date: June 9th, 2022
Time: 11 AM CST
Who: Avi Kumar, Chief Wizard at InvisiblePPC
Length: 60 Minutes

Click here to save your spot.

Talk next week,

CEO & Chief Wizard

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