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Issue 125: Common Google PPC Errors and How to Fix Them

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This week, we’re diving into the common pitfalls in Google PPC campaigns that we’ve seen taking on local service clients over the last 12 years. Let’s explore these mistakes and how you can avoid them to ensure your campaigns run smoothly. Let’s break it down.

Top 8 Google Ads Mistakes

Running a successful Google PPC campaign can be tricky, but knowing what mistakes to avoid can make all the difference. Here are the key pitfalls to dodge:
  1. Avoid the “set it and forget it” trap: Your PPC campaigns deserve the same TLC as your favorite houseplant—regular attention and a little love.
  2. Don’t miss the negative keywords: Don’t let irrelevant clicks drain your budget. Regularly update your negative keyword list to fine-tune your targeting and boost your ROI. It’s a small effort with a big payoff!
  3. Poor Location Targeting: Make sure your ads are hitting the right spots! Geo-target your campaigns to reach those local customers who matter most.
  4. Ignoring Landing Page Quality: Don’t let a mismatch ruin the magic! Ensure your landing pages mirror your ad copy and are optimized for mobile for a seamless user experience.
  5. Using Broad Match Keywords: Cast a narrower net! Focus on phrase match or exact match keywords to reel in high-quality traffic.
  6. Ignoring Ad Extensions: Give your ads a little extra oomph! Use ad extensions to increase visibility and click-through rates, making your ads more enticing.
  7. Over-Reliance on Google Account Managers: Don’t put all your eggs in one basket! Do your own analysis or consult with independent PPC experts to get the best for your buck.
  8. Not Knowing Platform Specifics: Understand the unique features and requirements of each platform to maximize your campaigns.
Get Better at Google Ads – FREE Training Tomorrow @ 11am
If you’re juggling too much to manage your Google PPC campaigns, don’t worry—we’ve got you covered. Join us for the ultimate Google PPC Training, where we reveal secrets even Google keeps under wraps.
Here are the details:
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Until next week,
Avi
CEO & Chief Wizard