Why Holiday Leads Look Different and How Agencies Can Stay Ahead
Every December I think back to a plumber we worked with years ago. He called in a panic because his phones had gone quiet. He was convinced something in his ads had crashed.
Turns out nothing was wrong with Google Ads.
His form submissions had doubled, but no one on his team had checked the inbox in five days. Five days. His team was baking cookies and attending school plays while $15000 in leads sat untouched.
I bring this up because the same pattern hits almost every Local Service Business we manage, and it catches agencies off guard every time.
Holiday months do not usually mean fewer leads. They mean different leads.
Calls dip. Form fills rise. Agencies panic. Clients assume ads have stopped working. Meanwhile, the leads are right there, waiting, unread and uncalled.
So why do people stop calling and start typing when the holidays roll around Here is what we see year after year.
People are surrounded by family and noise.
Odd hours make forms more convenient.
Holiday travel changes behavior.
Decision-making slows down.
For agencies, this shift is not a problem. It is a predictable seasonal pattern. The real risk is letting clients assume a call dip means performance is down. When that happens, trust erodes for no good reason.
Here is the move. Prep your clients now so they are not caught off guard.
What to tell clients this month:
A lead answered in five minutes is worth far more than a lead answered five days later. Agencies that communicate this upfront look proactive. Agencies that remain silent face unnecessary complaints.
At InvisiblePPC, we are here to handle the heavy lifting behind the scenes so you can stay ahead of the narrative and appear as the steady hand your clients trust.
