This week I wanted to talk about the #1 issue we hear when agencies talk about freelancers: getting Ghosted. Okay, let’s dive into it.
Why Go With a Freelancer in the First Place?
Freelancers sound awesome. You get to keep your headcount low, get specialized talent on demand, and keep costs down. Heck, Fiverr had a SUPERBOWL commercial about hiring freelancers – it’s mainstream.
While they are a budget-friendly option, especially for small businesses and startups. There can be issues with quality, timeliness, and the big one GHOSTING.
Most freelancers aren’t doing this to be a jerk…but here’s why they might ghost your next project and how to avoid it:
They Took on too Many Clients
Freelancers manage multiple clients, and that can cause them to transform into busy bees who might not be there every time you need them. Their attention can get divided, causing delays in responding to urgent projects or them going MIA.
Freelancers can face issues when it comes to scaling up. They are a one-person army, but when the projects demand more, they can get overwhelmed, and with no strings attached – they can slip out of the picture without a word!
Freelancers bring their dedication to the table but the lack of access to advanced tools and technologies can make it difficult for them to produce results that you might expect. The friction between their output and your expectations can get frustrating and their easy way out can be…ghosting!
Communication can be Tricky
Dealing with 10 clients alone and letting each of them know about every tiny detail of their projects isn’t fun or why they got into the freelance business. Often, communication becomes an issue in keeping up with the clients, and ghosting becomes an easy alternative to face client frustration.
Freelancers need a break too… but sometimes these breaks (…or breakdowns) can be while you are expecting an urgent delivery on the other end. Their concerns can sometimes take the best of them, and with no one to cover up on their behalf, the end result can be that you just do not hear back from them.
We know these talented individuals can add a lot of value to your work, but they also bring with them a lot of reservations, limitations and the looming fear of you getting ghosted.
If you need someone to take care of your clients’ Google PPC, Meta Ads, or Local SEO tasks, our team is here to help.
