Issue #33: Your Homepage [Might] Be Broken

I know, two weeks in a row talking about messaging, but that’s because messaging is all that matters in marketing. If you aren’t speaking your audience’s language, then it’s game over.
⁉️ Marketing Tip: Every Page Needs to Answer These THREE Questions
I saw an eye-opening post on LinkedIn similar to what I shared in our last issue about not fitting copy to design but fitting your design to copy. They went a step further and classified the TYPE of content on a homepage into three categories: Persuasive, Feature, & Fluff.
Here’s the breakdown:
Feature Copy: 60%
Fluff Copy: 30%
Persuasive Copy: 10%
The problem is, that most homepages are a list of features. They put too much of their effort into describing ‘The What’.
Obviously, you need to include what your offering is…but you need to go further than that.
You need to position your product or service in a way that resonates with your audience and covers WHY they should even care in the first place.
So do yourself a favor today and check out a client’s homepage or your own and evaluate whether your page answers the following questions successfully:
  1. What is it?
  2. Why should I care?
  3. What do I do next?
✍️ Tomorrow’s Free Training: Writing Killer Newsletters with Neville Medhora
Email is still the best way to get in touch with your audience. They’ve given you explicit information to reach out to them…and a newsletter is the best way to keep your brand top of mind.
We’ve brought in one of the OG copywriters to teach you exactly what it takes to create a meaningful newsletter for your business.
Uh-oh this webinar already happened.
The reply is only available to InvisiblePPC partners and our Agency Insiders.
Agency Insider includes:
  • Access to this training and all previous Insider trainings
  • Pre-sales materials to make discovery calls a breeze
  • 170+ (and counting) case studies you can use to show prospects you can handle their accounts
  • Swipe files that take all the heavy lifting out of the sales and onboarding process
  • Our landing page template library
  • Direct access to a community of agencies (plus the IPPC team)
Talk next week,
CEO & Chief Wizard