Dental – Implants & Dentures
NE Virginia & SW Maryland
Google Ads – Search & Omni-Targeting Campaigns
Free Consultation + 10% Off First Service
The agency previously ran ads for the client themselves but lacked an understanding of the bid modifiers and other optimizations. The initial month was a little back and forth from the agency with pushback on many of our strategies. However, given time, the agency allowed us free reign and allowed us to implement all our strategies, which eventually showed results.
To turn the campaign around, we leveraged our proven Dental Implants & Dentures ad structures, focusing on tightly built, high-intent ad groups.
Our team optimized for top converters while segmenting campaigns to enhance relevance and control. By strategically adjusting bids across devices and demographics, we ensured ads reached the most qualified prospects.
We analyzed past performance data to identify inefficiencies and implemented negative keyword strategies to reduce wasted spend. Continuous bid optimizations allowed us to maximize conversions while keeping CPCs under control.
Through methodical testing of different ad creatives and targeting refinements, we sustained a high conversion rate of 32.18% while driving 448 conversions within six months.
Additionally, our ongoing performance monitoring helped keep CPAs consistently low at $27.04—well below the client’s original target range of $45–$100. By optimizing at every level—keywords, audience targeting, bidding strategies, and device adjustments—we ensured steady, high-quality lead flow.
