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Google Ads Case Study

Dental - Implant/Dentures

NE Virginia & SW Maryland

Summary

Successfully optimized Google Ads for dental implants and dentures across NE Virginia & SW Maryland, delivering a 32.18% conversion rate and a $27 CPA—far below the agency’s goal.

Within 180 Days of Launch...

$553.22

Avg CPM

$8.70

Avg CPC

$27.04

Avg CPA

448

Total Conversions

In 180 days from the launch of the Campaigns, the client saw an influx of leads averaging $27/lead.

Client Niche

Dental – Implants & Dentures

Location Targeting

NE Virginia & SW Maryland

Campaign Type

Google Ads – Search & Omni-Targeting Campaigns

Offer

Free Consultation + 10% Off First Service

Budget

$2,000 per month

Initial Hiccups

The agency previously ran ads for the client themselves but lacked an understanding of the bid modifiers and other optimizations. The initial month was a little back and forth from the agency with pushback on many of our strategies. However, given time, the agency allowed us free reign and allowed us to implement all our strategies, which eventually showed results.

Our Approach

To turn the campaign around, we leveraged our proven Dental Implants & Dentures ad structures, focusing on tightly built, high-intent ad groups.
Our team optimized for top converters while segmenting campaigns to enhance relevance and control. By strategically adjusting bids across devices and demographics, we ensured ads reached the most qualified prospects.
We analyzed past performance data to identify inefficiencies and implemented negative keyword strategies to reduce wasted spend. Continuous bid optimizations allowed us to maximize conversions while keeping CPCs under control.
Through methodical testing of different ad creatives and targeting refinements, we sustained a high conversion rate of 32.18% while driving 448 conversions within six months.
Additionally, our ongoing performance monitoring helped keep CPAs consistently low at $27.04—well below the client’s original target range of $45–$100. By optimizing at every level—keywords, audience targeting, bidding strategies, and device adjustments—we ensured steady, high-quality lead flow.

As of now…

The agency continues to rely on InvisiblePPC for ad management, confident in our ability to deliver results where previous efforts fell short and in the process of onboarding their fourth client with us.

From the Ads Account itself

Google Ads dashboard showing drops in impressions and CPC, but clicks and CTR increased.

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