Google Ads – Search Campaign with Targeted Keyword & Device Optimization
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The agency had partnered with another white-label provider in the past but faced challenges due to delayed reporting and lack of strategic insights, leading to inefficient ad spend and poor results. They needed a reliable team to execute a data-driven approach and maintain clear communication.
To align with the client’s CPA goal of $75-$125, we implemented a highly targeted keyword strategy to ensure ads were reaching users with strong intent only, even when these keywords were expensive. By refining negative keywords and optimizing match types, we minimized wasted spend while improving lead quality.
A key focus was device-level optimization, where we analyzed historical data to identify top-performing devices. We then adjusted bids accordingly to ensure the budget was directed toward the most effective placements.
In addition, budget allocation was fine-tuned through strategic bid adjustments, ensuring that high-converting keywords received the necessary investment. We continuously tested different ad variations and audience segments, refining our approach to further enhance engagement and efficiency.
This structured optimization led to a 23.61% conversion rate, proving that the refined strategy successfully captured relevant leads while keeping CPA at $120.47.
