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Google Ads Case Study

Legal-Estate-Planning - Probate

Lakeland, FL

Summary

By strategically refining keywords, optimizing bids, and targeting the right audience, we helped an estate planning firm in Lakeland, FL, achieve 60 high-value conversions at a CPA of $109.94.

Within 60 Days of Launch...

$1985

Avg CPM

$25.37

Avg CPC

$109.94

Avg CPA

60

Total Conversions

In 60 days from the launch of the Campaigns, the client saw an influx of leads averaging $110/lead.

Client Niche

Legal – Estate Planning & Probate

Location Targeting

Lakeland, FL

Campaign Type

Google Ads – Search Campaign

Offer

Free Case Evaluation

Budget

$3,500 per month

Initial Hiccups

When the agency first approached us for their law firm client, they had already tried running Google Ads through another white-label agency. However, they were frustrated as high CPCs, irrelevant clicks, and poor lead quality had drained their budget without producing meaningful client inquiries.

Our Approach

Understanding the client’s skepticism, we knew we had to deliver measurable results fast. We started by cleaning up their account—removing wasteful keywords, tightening geo-targeting to high-intent users in Lakeland, and applying negative keywords to eliminate unqualified traffic.
Since estate planning and probate clients typically have urgent legal needs, we focused on high-converting search terms, ensuring ads were only shown to users actively seeking legal help. We also implemented device-based bid adjustments, prioritizing desktop users who were more likely to engage in detailed consultations.
In just 60 days, our targeted strategy delivered 3,325 impressions, 260 clicks, a 7.82% CTR, and 60 conversions, all while maintaining an average CPA of $109.94.

As of now...

The transformation was not just in the numbers—it was in restoring the client’s confidence and proving that, with the right strategy, even rocky beginnings can lead to remarkable success.

From the Ads Account itself

Let us do the same for your Client. Give us a try.
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