Outdoor Structures – Fencing
Greater Menomonee Falls, WI
Google Ads – Search & Location-Specific Targeting
10% off for first-time customers
We faced some communication bottlenecks in the early stages with the Agency. The responses required for campaign adjustments weren’t as quick as they should have been, and initially, there was a lack of collaboration necessary to fine-tune targeting immediately. This led to delays in addressing inefficiencies, allowing ad spending to leak into less profitable areas.
We restructured the campaign to maximize high-intent searches within the Greater Menomonee Falls area. Instead of general fencing terms, we refined keyword targeting to match the exact services offered by the client. Our negative keyword strategy became more aggressive, eliminating unqualified traffic that wasn’t likely to convert.
Understanding that fencing demand is seasonal, we shifted budget allocation to focus ad spending on peak building months. This allowed us to maximize lead volume when homeowners were actively seeking installations rather than wasting their budget during slower seasons.
By closely monitoring performance and optimizing bids in real-time, we turned the campaign around. The results were remarkable—42,951 impressions, 2,649 clicks, and an impressive 20.31% conversion rate, generating 538 conversions at a CPA of just $8.22. This far surpassed the client’s original CPA target of $35-$60.
