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Google Ads Case Study

Pest Control/Indoor Mammals

Charlotte, NC

Summary

By restructuring ad campaigns and leveraging targeted optimizations, we helped a pest control company in Charlotte, NC, achieve a stellar 17.62% conversion rate and a CPA of $55.23, staying well within their budget.

Within 180 Days of Launch...

$522.38

Avg CPM

$9.73

Avg CPC

$55.23

Avg CPA

310

Total Conversions

In 180 days from the launch of the Campaigns, the client saw an influx of leads averaging $55/lead.

Client Niche

Pest Control – Indoor Mammals

Location Targeting

Charlotte, NC

Campaign Type

Google Ads – Search & Omni-Retargeting

Offer

20% Off on indoor mammal removal services

Budget

$3000 per month

Initial Hiccups

When we first took on this campaign, we faced a few roadblocks. The client had previously run ads but struggled with high CPCs, limited lead volume, and inefficient keyword targeting. Additionally, their budget allocation lacked structure, leading to an imbalance in spending across different animal removal services.

Our Approach

To achieve the client’s CPA goal of $50-$100, we developed structured Google Ads campaigns specifically targeting the removal of raccoons, squirrels, bats, birds, and snakes. Each category had its own ad groups, keywords, and bidding strategies to ensure maximum efficiency.
We focused on high-intent keywords, ensuring that ads reached users actively searching for pest removal services in Charlotte, NC. By refining our targeting and ad copies, we improved engagement and click-through rates, achieving a CTR of 5.37% and a CPC of $9.73.
Through continuous monitoring, we identified and optimized high-performing segments, reducing wasted spend and increasing conversion efficiency. The structured campaign approach resulted in 310 conversions at a CPA of $55.23—well within the client’s goal.
As the campaign progressed, we implemented Omni-Retargetting to capture lost clicks.

As of now...

The campaign remains highly successful, consistently meeting and surpassing the client’s expectations while maintaining an affordable CPA. Ongoing optimization ensures sustained performance improvements.

From the Ads Account itself

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