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Google Ads Case Study

Pest Control

Northern Atlanta, GA

Summary

A pest control company in Northern Atlanta generated high-quality phone call leads through a mobile-optimized campaign strategy, achieving a 32.97% conversion rate.

Within 180 Days of Launch...

$666.53

Avg CPM

$14.35

Avg CPC

$43.53

Avg CPA

361

Total Conversions

In 180 days from the launch of the Campaigns, the client saw an influx of leads averaging $44/lead.

Client Niche

Pest Contro

Location Targeting

Northern Atlanta, GA

Campaign Type

Google Ads – Mobile Call-Only Campaigns

Offer

Free inspection + $50 off the first pest control treatment.

Budget

$2,650 per month

Initial Hiccups

Early on, low mobile conversion rates on standard ads forced us to pivot quickly to a call-only approach.

Our Approach

In this campaign, our primary objective was to drive new customers actively seeking pest control services in Northern Atlanta. Early in the campaign, our team observed that desktop traffic was underperforming while mobile users showed impressive engagement.
With over 40% of mobile clicks converting into phone calls, we shifted our strategy to focus solely on mobile call-only campaigns. We applied significant mobile bid adjustments and enabled call extensions, ensuring that when potential customers tapped our ad, they could instantly connect with a local pest control expert.
Our approach involved rigorous audience segmentation, geo-targeting, and continuous performance monitoring. Regular A/B testing allowed us to fine-tune the ads and maximize conversion rates.
Over 180 days, our strategy delivered 23,578 impressions, 1,095 clicks, and an impressive 32.97% conversion rate, with 361 phone call conversions at an average CPA of $43.53.

As of now...

By adapting quickly to mobile behavior insights, we exceeded our client’s goals—turning initial challenges into a replicable model for future campaigns remarkably.

From the Ads Account itself

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