General Chiropractor with a main focus on pain management via
massage therapy.
City of Annapolis in Maryland, USA
We opted for a Lead Gen campaign using Facebook Instant forms, which could be integrated into the Client’s CRM for follow-up email/SMS sequences.
$49.99 New Patient Special and Free Consultation
Since this was the first time the client wanted to test out
Facebook Ads, they started with a modest budget of
$1500/month
None. The Agency was well-informed about the niche and always available for feedback, which made the launch smoother.
Since this was the client’s first venture into Meta Advertising, we began by analyzing their current marketing assets like their Facebook Page/ Instagram Followers, and their current list of clients, which helped us to build Custom Look-alike audiences. We also discussed real pain points and common complaints from their patients in depth and tailored our ad copies to match their terminology.
In addition to everything, real customer testimonial videos provided by the client turned out to be the best asset for the ads.
Over the course of 90 days, our tailored ad campaign achieved remarkable results. We reached 37,196 people, garnered 107,563 impressions, and secured 2,893 clicks with a CTR of 2.69%. Our efforts led to the generation of 169 high-quality leads at a cost-per-result of $25, demonstrating high return on investment for the client.
One key takeaway from this success story is the incredible impact of meta ads. Its robust targeting options allowed us to pinpoint potential patients who were actively seeking chiropractic care. In conclusion, during this 90-day journey, we helped our client achieve their goal of booking more appointments, proving the effectiveness of Meta ads in the chiropractic niche.
