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Got questions about our service, pricing and partner benefits after completing our PPC Smart Niche Course? Send us a message!

We will require billing to be added to the Facebook Ad Account.

Click the following link to find out how -  Adding Facebook Billing

ind your Ad Account ID (Account Dropdown Menu)

  1. Go to Ads Manager.
  2. Click the Account dropdown menu. You should now see the ID number for your ad account.

Please add mcc230@p35x.com, mcc225@p35x.com mcc214@p35x.com and mcc84@p35x.com with FULL Admin access to Business Manager.

Here is a quick video - Adding IPPC Email Address To Your Business Manager

If you are new too Vortex or InvisiblePPC we will have to send you a request to link to our MCC. It is not possible for you to send us the request, we must send it to you once we have your MCC ID. Once we have sent it, you will need to accept it. Watching this short video will walk you through the steps - Accepting a MCC Link Request

On the Onboarding Form we will ask you to provide to Google Analytics Tracking ID. Click on the following link to find out how.

If you've already got a Google Analytics account, we'll need access in order for us to set up tracking.

  1. Log into Google Analytics
  2. In the bottom left-hand corner click on the "gear" symbol
  3. In the first column click on "User Management"
  4. A new window will open and in the upper right click blue circle with a plus sign to "Add Users"
  5. Enter the email address vortexdigitalservices@gmail.com
  6. Under Permissions place a check in the Edit box (which will then automatically select Collaborate and Read & Analyze also)
  7. In the upper right, click the Add button

On the Onboarding Form we ask you to provide a Google Tag Manager Container ID. Click on the following link to find out Where To Find Your Container ID.

Custom Domain Names (CNAME records) are the handy fellows that link your landing page URL to your root domain (home page). The result is that your landing page URL will also be connected to your company's primary website. Instead of being directed to unbouncepages.com (which would confuse your customers), your landing page URL can be something much more palatable. CNAME Records can be a little tricky at first, but trust us, you can do it! Using your custom domain with your Unbounce landing pages ensures strong brand alignment for your page URLs. And, for those of you with PPC campaigns, it's a must.

You'll need to create a CNAME record with your DNS provider or wherever your domain is managed to point at our hosts.

If you purchased the domain from one provider, but are using a secondary provider to host that domain, you will need to make these changes in the secondary domain. For example, if GoDaddy is where the domain is purchased, but the website is hosted at BlueHost, you will need to set up the subdomain in BlueHost. A clear indicator of this is if you changed the nameserver settings at any time in your domain provider to point elsewhere. They may even be a message in your DNS settings page that indicates this.

You can follow the steps below or contact your hosting provider's support team directly.

        • Sign in to your domain hosting service
        • Navigate to your DNS Management page
        • Find the CNAME record settings
        • Create a new CNAME record
        • Enter a value for your sub-domain in the host field
        • For example, you'd enter "info" if you want to set up " info.mysite.com." We recommend the following sub-domains depending on industry: services, offer, try, learn
        • Enter "www" here if you are using a root domain for your landing pages like " www.mysite.com".
        • Save the changes to your DNS records
        • Email us the URL that you have selected, our recommendations are services.example.com, info.example.com, promo.example.com

NOTE: Changes to your CNAME records can take up to 24hrs to propagate.

See full Unbounce directions and video here.

As online spaces continue to evolve, so do key ethos’ that drive them. The most recent push is for transparency, especially where personal data is involved. This has given rise to the importance of a privacy policy, which is a legal requirement in many countries. The remote element of the internet means it is harder to evade these laws, as even if your company is hosted in a country without online data laws, your users may be and this could make you vulnerable to legal retribution.

Who Needs a Privacy Policy?

Any website that collects data from its users. This could be overtly acquired in form submissions or through cookies, but if any data is collected, you need to have a privacy policy explaining what data you collect and how you use it. This improved transparency is not only a legal requirement, but it also helps build customer trust.

Specific Privacy Policies

Remarketing

If you are targeting people who have previously visited your site, you are collecting and using data on their movements online. This means you definitely need a privacy policy and Google suggests it should include:

  • An appropriate description of how you're using remarketing or similar audiences to advertise online.
  • A message about how third-party vendors, including Google, show your ads on sites across the Internet.
  • A message about how third-party vendors, including Google, use cookies to serve ads based on someone's past visits to your website.
  • Information about how your visitors can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, you can point your visitors to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Personalized Ads

To make sure your ads are seen by the right people, you can collect data on and then target specific user groups within Google Searches. However the data accumulation and deployment of ads, especially surrounding behaviour and interest data has caused Google to come up with additional guidelines due to the sensitivities associated with user ad targeting. To read the full list of guidelines associated with Personalized Ads, their prohibited categories and banned actions, see this Google Support Page.

Your Privacy Policy

If you do not already have a privacy policy or fear it is in need of an update, we have found some tools that will help you meet the legal requirements. It does not have to be an arduous task full of legal speak, instead it can be completed in under half an hour.

Free Privacy Policy

This site offers a free and simple process to an up to date privacy policy. Claiming that the privacy policy can be created in fifteen minutes, it is a quick (and free) solution.

Iubenda

For a more policy that is perfectly tailored to your site and its requirements, head to this site and ensure your are both quickly and completely covered when it comes to legal requirements.

Understanding how Google is tightening security - and how it affects you

Internet security has been an ongoing problem for several years, with concerns being raised over how to monitor and maintain security in a digital world. In light of the Cambridge Analytica data breach, Mark Zuckerberg  has gone on record saying “that privacy and having the data locked down is more important to people than maybe making it easier to bring more data and have different kinds of experiences.”

HTTP vs HTTPS

With this in mind, Google has spend the last two years working towards a more secure future and HTTPS is the fruits of their labour. The difference between HTTP and HTTPS is encryption. On HTTP the connection is not encrypted and anyone on the network can access or modify the information going back and forth. For sites that ask for data or sensitive information, it is crucial that the user’s privacy is protected.

How is Google combatting this?

Previously, a HTTP site may have been flagged in the search bar, but now a more commanding warning pops up, informing the user of a security concern and offering the choice to go back to safety. This confrontational approach is having the desired effect on the industry as according to Chrome’s Transparency Report:

  • 76 percent of Chrome traffic on Android is now protected, up from 42 percent
  • 85 percent of Chrome traffic on ChromeOS is now protected, up from 67 percent
  • 83 of the top 100 sites on the web use HTTPS by default, up from 37

This warning has been such a great motivational tool for website owners because many users are concerned by the warning and choose not to the visit the page. This jeopardises the number of page views and conversions available to a HTTP page.

What pages are being targeted?

The aim is that all HTTP pages will be phased out over time, however that is an enormous undertaking. Instead Google chose to prioritize high risk pages first- pages that ask for sensitive data like credit card details. Chrome has now beyond that stage and is flagging warnings on any HTTP pages that ask for personal details, so any page that requires a form fill will be seen as a risk.

It is expected that Chrome will continue to target HTTP pages, so if this does not currently affect your website, it is good practice to switch over to HTTPS regardless as it will affect you in the future.

How does this impact traffic?

While some may feel this is a change they can shrug off, the reality is this will impact your PPC Campaign. You will still be charged for clicks and the ads will still be delivered, however your potential customers will be put off reaching your landing page by the stark security risk warning. This can lead to wasted spend and overall a less effective campaign. This may also affect your quality score, which is essential to a less expensive Cost per Click as well as determining the ads position o

What does a good communication look?  Communication is key to success with InvisiblePPC and with your clients.  More so, in the first 180 days of a new client relationship. Let’s build a long and prosperous partnership!

Communication Options

Included in management are two communication options which is selected at the time of client onboarding.  You may chose from a 20 minute monthly catch up call or a monthly written performance analysis + 5 minute review video.

We also have a ticketing system for one-off inquiries.  We understand you'll occasionally get a question you can't answer (and your next scheduled communication is too far away) and we want to help.

For the fastest, most efficient resolution, we highly recommend including a screen sharing explaining your query.  This typically cuts down resolution time by 50% compared to just typing out the request.  There are a number of free screen recording tools available.  We recommend Loom.

If we receive frequent or excessive tickets with client performance details/questions, you will be asked to hold your request for your scheduled call or order an additional paid call to meet your needs.  We want to communicate with you, however we are committed to focusing on what is best for the client.  Excessive requests outside of our scheduled communications would take resource away from account management, which is not in the best interest of the client.

Call Location 

All calls are held on on a recorded Zoom line for training purposes. Additionally we can provide you with the recording should you need it to reference after the call. Zoom has a desktop app that makes audio and screen-sharing easy. You can join a test Zoom to test your settings here.

Recurring Calls

We encourage you to set a reminder to send call agenda points and additional questions that you or the client would like to cover on the call. These discussion points should be sent at least 3 business days beforehand, 5 days if they are larger inquiries that may need extensive research.  We want these calls to be as productive as possible!

Non Recurring Calls

When booking through Calendly we ask you to provide desired call agenda points at that time. Calendly calls must be booked at least 72 hours in advance in order to allow your Account Director time to prepare for the call and any agenda questions you send.

Examples of typical agenda items

  • Client wants to know how much additional budget they can spend with current strategy.
  • Client would like to push for more traffic in implants, how can we achieve this?
  • Client is unhappy with lead quality, what can we do?

Some items are too big to get addressed on a call even with three business days notice. These can ‘bigger ticket’ items can include year over year reports, quarterly analysis or dimension (extensions, hour, etc) reports for set periods. If that's the case, your Account Director will let you know how long it will be for the follow up on that particular item.

Attendance

InvisiblePPC will wait a maximum of 10 minutes for Agency partners to arrive at a scheduled meeting. After that point, please re-schedule your call with your Account Director at your earliest convenience. We will also send you a reminder to do so.

Safety

We ask that all partners dial into our shared calls while seated or standing in front of a computer. This allows us to safely conduct our calls. Additionally this allows you the ability to take notes as needed.  We will ask you to reschedule your call if we find that you are in a car or location with excessive distraction.

Notes

We encourage you to take notes during your catch up calls.  Will send you call recordings upon request, however in the event of a technical issue you should have notes as a back up. Your account manager will follow up with action items, however they will not provide a detailed transcript of the call itself.

When to Schedule Your Client Meetings

There are two suggested ways to time your client meeting with your InvisiblePPC call.

  1. Hands off client? If your client has minimal questions, or the call is pertaining to questions of your own that are independent of your client, then we advise scheduling your client meetings immediately following your InvisiblePPC meeting. It allows you to ask questions of your InvisiblePPC Account Director regarding the report or performance that you might want to understand better prior to meeting the client. Additionally this order allows us to provide you with proactive suggestions to bring to your client meetings.
  2. Hands on client? If your client has lots of questions and desired action items you might want to schedule your InvisiblePPC call following the client meeting to strategize for the month to follow. This is great for clients who had detailed questions that you can "bring to your PPC guy" and get back to them on with a "game plan."

Get Help From A Google Rep

Chat with Google

Getting Started

Creating a MCC & Linking Client Accounts

Move Client Accounts Between Sub MCCs

Setting Up Billing

Requirements for Ads & Campaign Types

Display Ad Specs

Customer Match Requirements & Help

Gmail Ad Policies & Technical Requirements

Google Shopping Requirements

Prescription Drugs on the Google Watch List

Unapproved pharmaceuticals and supplements

Tools

AdWords Keyword Planner (find keyword ideas, search volume and estimated CPCs for keywords)

AdWords Display Planner (find targeting ideas and estimated performance)

AdWords Ad Preview Tool (see how/when your ads are appearing without performing a live Google search)

Google Trends (find search trends for keywords or categories)

Feedback on AdWords Ads (To report a trademark violation, counterfeit goods policy violation, multiple ads showing for one company or other violation)

Google Partner Program (Find out how you can earn the Google Partner badge)

AdWords Certification (How it works & Requirements)

AdWords Fundamental Exam Study Guide (Required exam for Partner status)

Invalid Clicks

Invalid Clicks - What they are and how Google combats them

Request an Invalid Click Investigation - if you feel there are still invalid clicks you are being charged for, you can submit a request for investigation

Both Partners and Clients can listen to and export calls in our reporting dashboard.

1. Login to NinjaCat at NinjaCat Login using your credentials

2. Select Accounts, find your client and click on the Dashboard Box shown below

3. Click the Calls tab. This tab automatically appears when there is at least one call in your selected time period

4. Click on the speaker in the Listen column of the call you would like to review.

To export those calls, click the Export icon in the far right-hand section of the Call Details tab.

Video demonstration:

What is an Audit?

  • An Audit is an analysis of a prospect's AdWords Account
  • AdWords Express accounts are not eligible for an audit due to a lack of data and reporting. Please do not submit a request if you client is running an Adwords Express Account, as we will not be able to complete your request.
  • IPPC can execute audits of actively running AdWords accounts with a spend of at least £1000 in the last 30 days.
  • Dormant accounts or ones that have limited spending will not be eligible for an

    audit due to lack of relevant data.

  • An Audit is a pre-sales tool and not to be used once a prospect has become a client.

What will you need to carry out an Audit?

  • Access to your MCC. We will send you a request if we don’t already have access.
  • Your prospects Adwords Account is in your MCC.
  • Your MCC ID Number
  • Your Clients Adwords ID Number
  • A minimum Adwords monthly spend of $/£1000

What does An Audit Analysis include?

Audit results will vary based on the areas of opportunities present in each specific account. Not all audits will include every analysis. Analyses may include a review of the following:

  • Conversion tracking
  • Impression share
  • Geotargeting
  • Advanced location settings
  • Time of day/day of week performance
  • Ad extensions
  • Search query report
  • Keywords
  • Ads
  • Match Type
  • Landing Page
  • A Brief Account Strategy
  • Information on Tracking Conversions

How to set expectations?

  • The Audit is solely based on the current performance of the account.
  • It is meant to highlight areas that could be improved.
  • it will not give you a fully detailed account of how we will make changes and what we would do differently.
  • It will not include information on how much we will improve the CPA/CPL or Conversion Rate by. This information can not be predicted in the most part and will only be realized once we take over management
  • There will not be details of the current market climate

How Long Will It Take?

  • 3 business days, Monday to Friday, 9am to 5pm.
  •  If your request is received after 5pm, it will be counted as being received the following business day.
  • For example, if you send in your Market Analysis Request at 10pm on a Thursday, you will receive the report on the following Wednesday.
  • If your client’s Adwords account isn’t in your MCC, then your report will be ready in 3 business days starting from when we have access
  • If you are unable to gain access to this prospect's AdWords account, unfortunately, we are unable to provide you with an AdWords Audit. Instead, we will provide you with a Market Analysis report for your prospect that will give them a conservative estimate on what they can achieve with AdWords based on the information you provide in this form.
  • We are not able to accommodate rush requests.

How Much Does It Cost & What Is Included?

  • $49 per Audit
  • $149 Per Audit & meeting with the Account Manager to discuss the Audit. Please note that the meeting is only with yourself as the agency. Not with the end client
  • If you win the client using the Audit we have provided, we will take the Audit cost off your first month's management fee. Please note that this is note that this discount is not transferable across clients onboarded.

To order an Audit please head to our forms page, select Audit Request, enter your payment details and the client details.

What are PPC Smart Niches?

The Smart Niche program was created by InvisiblePPC based on the elements that are absolutely required to run ads successfully on Google Ads. We developed this product so that we only provide a service that includes every aspect necessary for Google Ads success. Additionally, this product is designed for a speedy tracking setup and campaign launch.

We only provide our product to specific niches. These represent niches in which we are experienced, knowledgeable and have proven success.

Smart Niches are defined in our provided list and apply to one business location. If the advertiser has multiple business locations they wish to target that would be considered two Smart Niches.

If you would like to see our current Smart Niches, please use this link to visit our website.

If you would like to submit a Beta Request, please use this link. Please allow up to three business days for your request to be answered. All Niches not on our Smart Niche list require to be submitted for review before Onboarding.

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