Issue #5: Pricing tips + an invite

Pricing…just the thought of it leaves agency owners confused. In this week’s issue we wanted to share two pricing tips and extend a special invitation to a webinar dedicated to agency pricing [LINK].

Let’s do this!

📈 Biz Tip: “Prices and participation may vary”?

Companies of all sizes tweak their prices. Heck, even Target has different prices in different neighborhoods. You’ve got to treat your pitches the same way!

Pitching to a large company? Don’t be the lowest price option…they expect to pay more. They’ll think the low price means low quality and you don’t want that!

Remember: context is everything

✉️ Marketing Tip: Boost conversions with pricing decoys

Publish your prices and services on your website? Try out a decoy.

Here’s how it works:

  • Take your main offering, the one you actually want people to choose
  • Place it between a higher priced option and a lower priced one.
  • This makes the middle plan the “reasonable” choice.

Go ahead, give it a shot!

🎓 Free Webinar:

If you have (or have ever had) agency pricing questions, then you can’t miss our next webinar. Join me to learn the pricing strategies I’ve used running an agency over the last 14 years.

Here are the details:

What: How much should you charge your client for Marketing services?
Date: Mar 3rd, 2022
Time: 11 AM CST
Who: Avi Kumar, Chief Wizard at InvisiblePPC
Length: 60 mins
Register here

CEO & Chief Wizard

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