Issue #5: Pricing tips + an invite

Pricing…just the thought of it leaves agency owners confused. In this week’s issue we wanted to share two pricing tips and extend a special invitation to a webinar dedicated to agency pricing.
Let’s do this!
📈 Biz Tip: “Prices and participation may vary”?
Companies of all sizes tweak their prices. Heck, even Target has different prices in different neighborhoods. You’ve got to treat your pitches the same way!
Pitching to a large company? Don’t be the lowest price option…they expect to pay more. They’ll think the low price means low quality and you don’t want that!
Remember: context is everything
✉️ Marketing Tip: Boost conversions with pricing decoys
Publish your prices and services on your website? Try out a decoy.
Here’s how it works:
  • Take your main offering, the one you actually want people to choose
  • Place it between a higher priced option and a lower priced one.
  • This makes the middle plan the “reasonable” choice.
Go ahead, give it a shot!
🎓 Free Webinar:
If you have (or have ever had) agency pricing questions, then you can’t miss our next webinar. Join me to learn the pricing strategies I’ve used running an agency over the last 14 years.
Uh-oh this webinar already happened.
The reply is only available to InvisiblePPC partners and our Agency Insiders.
Agency Insider includes:
  • Access to this training and all previous Insider trainings
  • Pre-sales materials to make discovery calls a breeze
  • 170+ (and counting) case studies you can use to show prospects you can handle their accounts
  • Swipe files that take all the heavy lifting out of the sales and onboarding process
  • Our landing page template library
  • Direct access to a community of agencies (plus the IPPC team)
Talk next week,
CEO & Chief Wizard