Every year around this time, we step back and ask a simple question:
What actually worked in Google Ads, and what quietly stopped working?
After managing $26,424,630.84 in Google Ads spend in 2025, we’ve got some very clear answers. Some were expected. A few surprised us. And a couple honestly changed how we run accounts going forward.
That’s exactly why we’re hosting the 4th Annual Google Ads State of the Union.
This isn’t theory.
It’s not predictions based on headlines.
It’s what happened inside real accounts, with real money on the line.
It’s not predictions based on headlines.
It’s what happened inside real accounts, with real money on the line.
Here’s what we’ll break down live:
- Where AI is genuinely helping PPC… and where it’s actively hurting performance.
- The strategies that actually scaled in 2025 (and the ones we’ve already killed)
- The biggest traps we see advertisers walking into as we head into 2026
- How we’re adjusting account structure, budgets, and expectations right now
If you run Google Ads, or manage them for clients, this session will save you time, money, and a lot of frustration this year.
👉 Register now to save your spot
(And yes, if you can’t attend live, register anyway and we’ll send the recording.)
(And yes, if you can’t attend live, register anyway and we’ll send the recording.)
Looking forward to kicking off the year together.
Best,>
P.S. We only do this once a year, and we always hold back the fluff. If you care about performance in 2026, you’ll want to be there.
Avi Kumar
Chief Wizard and CEO @ InvisiblePPC