AI Max vs Performance Max: What Agencies Should Know for Local Service Campaigns
AI Max offers a valuable opportunity for local service PPC agencies to capture high-intent, long-tail search queries by expanding beyond exact keywords within Google Search campaigns. Unlike Performance Max, AI Max remains focused on Search, making it ideal for urgent local services. Agencies must implement strict controls, including tight location targeting and prioritizing qualified call tracking, to prevent irrelevant traffic and maintain lead quality and profitability for clients.
Avi Kumar