Category: CPA

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Easy Hacks to Lower Your Google Ads CPA

In the world of PPC, clicks can seem to be the cornerstone, but the clicks only tell you if people get to your content. It doesn’t specify whether or not they stayed.
That is why understanding CPA and how to apply it in your advertising campaigns is so important.
It’s the most accurate technique to assess your content’s conversion potential. Continue reading to find out more.

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