Category: Google Advertising

Illustration of Google Search logo and an AI-powered digital brain

AI and the Future of Google Search Ads for Lead Generation: What to Expect in the Next 6 Months, 1 Year, and 2 Years

AI is transforming Google Search Ads—and fast. In the next 6 months to 2 years, expect behavior-based targeting, smarter bidding, generative ad assets, and a shift away from keywords. For agencies focused on lead generation, this means adapting fast, feeding better data, and rethinking strategy. At InvisiblePPC, we help you stay ahead, feed better data, and drive real results. The future isn’t coming—it’s here.

Mastering Local Biz Google Ads Management

Mastering Local Biz Google Ads Management

Learn how to master Google Ads management for local businesses as we delve into the importance of strategic approaches and continuous optimization, backed by over 12+ years of industry experience. Discover the pillars of Google Ads management, including leveraging tools like Swipe Pages, Call Tracking, Clickcease, and competitive ad analysis with PPCreveal.ai. Dive into the rhythm of Google Ads management, ensuring daily checks and weekly optimizations for peak performance. Elevate your conversion rates through meticulous landing page testing and strategic monthly, quarterly, and 6-month optimizations.