Category: Keyword


Importance of Negative Keywords

Negative keywords, when used effectively, can have a significant positive impact on the success of your PPC ads. Negative keywords are words that you can use in your PPC campaign to avoid your ads from appearing in searches that include them. Learn all about it in this blog!


Decoding Keywords Match type and its Importance

Keywords are the backbone digital marketing world. They have the power to make or break your campaigns, so knowing how to use them is crucial to understand. There are mainly 4 types of keyword matches that you must know.