Category: Keyword

Importance of Negative Keywords

Importance of Negative Keywords

“The advertisement is one of the most interesting and difficult of modern literary forms.” – Aldous Huxley. This quote by Huxley still stands true in today’s world, where the advertising world has grown more extensive and more complex over the years! Knowing how...
Decoding Keywords Match type and its Importance

Decoding Keywords Match type and its Importance

“There is your audience. There is the language. There are the words that they use”. – Eugene Schwartz If you are in the digital marketing world, then you definitely know that “Keywords” are the most crucial tool in your bag of tricks, and keywords are the...
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