Category: Online Advertising

101 of Negative Keywords for Google Advertising

In this blog post, we will look into the essential role of negative keywords in Google Ads. Understanding and effectively using negative keywords can improve the relevance and performance of your ad campaigns. We will cover negative keywords and their benefits—including improved ad group relevance, increased conversion rates, better click-through rates (CTR), and cost savings. We will also learn to identify negative keywords and go through a step-by-step guide on how to add negative keywords to your campaigns and ad groups.

What is the difference between the SEO and Google Advertising?

SEO v/s Google Advertising

Explore the nuances of SEO and Google Ads with InvisiblePPC’s comprehensive guide. From understanding their nature and costs to analyzing their time frames and results, uncover how these strategies differ and how they can synergize together to boost your online visibility and drive impactful results.

Why Use Instant Forms in 2024?

In 2024, Instant Forms contribute to Facebook advertising by seamlessly capturing and qualifying leads within users’ social media feeds. They enhance user engagement, streamline registration processes, and drive conversion rates, making them an excellent business tool. This blog explores the benefits, challenges, and expert tips for leveraging Instant Forms effectively.

Maximizing Google Ads Success: Clicks to Conversions Strategy Guide

Elevate your PPC strategy with our guide, transitioning from maximizing clicks to driving conversions effectively. Learn how to gather insights with “Maximize Clicks” and seamlessly shift to “Maximize Conversions.” From setting up conversion tracking to refining keywords and optimizing ad copy, we provide actionable steps for success.