He’s likely not doing it. Well, not all by himself at least.
The key to the success of any great leader is delegation, which is what agencies that use our white label PPC services know. But what else could you be delegating that you’re not?
The Simple Stuff
Automation makes life easy. If you’re not using automated tools in 2017, it’s time to catch up! If you use any online tools, there’s an integration to make those tools talk. Check out the integrations available on Zapier.com or Ifft.com for ideas to meet your specific needs. You can manage your time, create tasks for yourself or even keep up on the latest tech news, to name a few. There are even a few to track Google Ads spend and even get rid of spammy SEO emails.
“Wait, are you trying to sell me on outsourcing our PPC, aren’t we already doing that?” Au contraire! You’re already smart enough to outsource PPC – but what about your brand marketing? Many marketing agencies leave their biggest marketing campaign on the back burner so long it grows a moustache and learns to drive. Yes, we’re talking about your 1990’s style website and approach to new branding or the fact that you haven’t posted to any of your social media channels since October 2015. While it feels like your voice should be the one behind this marketing, at the end of the day, your desire to control is holding you back. Outsourcing PPC is just the tip of the iceberg when it comes to online marketing you can hire out.
Here are a few basics to look at:
- Website (when did you last check those links? Is that an autoplay video?)
- Social media (if you’re not going to post regularly, you might as well not bother at all)
- Logo (and does it fit correctly on all of your social media profiles we mentioned?)
- Blog (you need fresh content on your website – hire a writer to make your content generation easy)
An Expert Editor
Don’t let painful typos eat at you! A mistaken keystroke can set the wrong tone in an email. While the built in spell checker on your phone or computer may be able to catch the big errors, try one of these plugins to catch them all. With apps like the Hemmingway app, I may stop paying for someone to proof these blog posts! (Just kidding! We still have Google Ads experts on the case!)
Billing is more than a town in Montana! Technically the town is also in Missouri and is spelled Billings. Still, as unpleasant as that metaphor was, it’s not as agonizing as billing can be. Whether chasing down past due payments or updating the books, having someone else on the job can save you time, as well as grief. You’re most likely the person building relationships with your clients. You’re the good guy. Try clearly outline processes and responsibilities with clients to set reasonable billing expectations. Now hire someone else to handle the billing, while you handle the relationships, new sales prospects, etc.
This is a no brainer. Frustrated by the time taxes consumed last spring? First things first, hire a bookkeeper. You can support small local businesses or try one of the many virtual bookkeepers out there.
Or get some simple help with an app like the Quickbooks Self Employed App. It itemizes your deductions in the phone, logs automatically while you drive (so long as your location is on), If you used TurboTax to do your taxes, you received an offer for a free year of Quickbooks.
Everything You Hate
Everything may be a tad bit of an overstatement, but think of what doesn’t bring your day to day joy. Is it something that you personally need to do? Or perhaps can someone do it better, faster, and more regularly than you? Trying to troubleshoot that CSS code? Don’t learn coding. It’s tough. It takes years of time. Hate keeping track of your appointments? There’s an app for that. That’s why we work with outsourcing the stuff you don’t love.
Remember, every entrepreneur and new agency is like that duck. Calm and cool on top, but paddling like hell under the water. Keep it cool by getting some floaties, and outsourcing some extra work. If you’re not yet outsourcing your PPC, be sure to reach out and find out how you can start using our white label PPC resources.