Tag: adwords management

Why Your Agency Should Be a Google Certified Partner

Why Your Agency Should Be a Google Certified Partner

In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...
Amazing PPC Reporting: It’s More Than Just The Numbers

Amazing PPC Reporting: It’s More Than Just The Numbers

Effective PPC reporting lays the foundation for consistent client retention and agency growth… Unfortunately, if done properly, PPC reports can be extremely time-consuming to complete. Which means for PPC managers who are already at near full-capacity managing...
The Only 3 PPC Results Your Clients Will Ever Care About

The Only 3 PPC Results Your Clients Will Ever Care About

Imagine if for every dollar you invested in advertising you received two dollars in return? According to Google’s Economic Impact Report, that’s exactly what Google Ads can do for a business. Sure, this is just an average. But it illustrates the game-changing power of...
How to Set Up Google Analytics Goals for Google Ads

How to Set Up Google Analytics Goals for Google Ads

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
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