When it comes to digital marketing everything is a balancing act. You want to ensure your client’s ads stand out in the sea of search results, but you also need to stay well within Google’s guidelines, whilst creating ads that are engaging and relevant to the end customer. It is a big task and while some people are wallowing in online obscurity, others are soaring to digital success.
Of course dentistry is an industry with many niches so knowing where your client wants to focus their efforts is a key to success. This helps keep your ad content relevant through both tone and message. Find out who we think is doing a great job.
Concise but comprehensive is the Holy Grail of Ad copy. You don’t have a lot of space to convey your message so picking key points that convey your approach (in this case- family) stops the customer from being overwhelmed and keeps everything paired down.
Court Square Dentistry has done a great job of prioritising their assets:
- Comforting and accessible to all ages
- Bespoke service
- Patient value – the clinic’s ability to meet this
- Family aspect
- Flexible hours
- Payment options (multiple times)
- Reinforced flexible hours
- Payment options
- Limited impact to current teeth
- Appearance centred achievement
- Flexible hours
- Bespoke to the customer
- Confidence in the visual
- Stable and sturdy
- Positive environment (multiple times)
How Can You Incorporate This Into Your Ads?
Seeing other people do well in this market, should help inspire your own ads, but what are the main takeaways from these 5 examples? As we said at the beginning, understanding your client and their niche is key to reaching their audience in an engaging and relevant way, so sit down and have a chat with the client about who you are really targeting.