Everything you need to know before you switch from UA to GA4
Google launched the new Google Analytics 4 with some major feature upgrades. Learn everything you need to about this latest update & get the best out of your analytics.
Avi Kumar
Google launched the new Google Analytics 4 with some major feature upgrades. Learn everything you need to about this latest update & get the best out of your analytics.
The Performance Max campaign type is an AI-run automated all-in-one campaign type that allows you quick access to all Google Ads platforms. It automates campaign targeting and delivery based on the advertiser’s data.
Budgeting is a crucial part of every business plan, and advertising strategies are no exception.
You should base your budget on various elements, like the current marketing budget, desired budget, keywords, CPC & other KPIs to track progress. Learn all about how to plan your Google Ads budget in this blog.
Are you familiar with the term “dashboard”? How to use & style it. How can it help your firm succeed?
It is a Business Intelligence (BI) tool that organizes and visualizes all relevant data in one place. Learn all about creating a successful dashboard & why every marketer should invest in it.
Negative keywords, when used effectively, can have a significant positive impact on the success of your PPC ads. Negative keywords are words that you can use in your PPC campaign to avoid your ads from appearing in searches that include them. Learn all about it in this blog!
Are you also wasting money targeting the wrong audience & not getting many conversions? Then the chances are high that your “Audience Targeting” approach is going wrong.
Audience targeting ensures that their ads are only shown to individuals who are most likely to be interested in their product. Master audience targeting skills with this blog.