What is a PPC audit?Many online advertisers would like to know how to maximize the effectiveness of their search marketing campaigns. And PPC audits are the perfect tool for assisting them in this quest. A PPC audit assesses a PPC campaign and evaluates how it can be enhanced or upgraded to generate a higher return on investment (ROI). It evaluates your paid advertising strategy’s short and long-term success by examining the performance, cost, and returns of your ad campaigns, ad groups, and personal ads. PPC account audits should be performed regularly to maximize the performance of your PPC campaign. PPC is a complicated task and can be pretty demanding. Even if you’re following best practices while managing your accounts, chances are you’ve overlooked something – especially if you’ve been working on the account for a while. Furthermore, things change quickly in the world of paid search. What worked yesterday may no longer work today, so a regular PPC audit is necessary for your ads to excel in the right direction.
Why Are PPC Audits Important?You might have often heard that you should do an audit if you run a PPC campaign. So, what is the benefit of performing a PPC audit? Well, auditing your campaign provides numerous benefits. Here are a few:
Monitor the effectiveness of the campaignWhen you put time and money into a campaign, you want to know if it’s working. A PPC audit helps you to understand how your strategy has performed over time and how you can improve it.
Identify performance troublesTo ensure your campaign performs optimally; you must regularly monitor and update it. A PPC audit will assists you in identifying and correcting faults within your campaign that might be causing the drop in your PPC results.
Comparison with the competitionPPC audits provides the proper insight into the performance of your campaign. You can use this data to assess your ad’s performance against competitors.
Helps to optimize the campaignThere is always scope for improvement when running a digital marketing campaign. A PPC audit will assist you in determining where you can improve your campaign’s performance by pointing out the pain points.
Insight of target marketA PPC audit will guide you in understanding how your target audience interacts with your adverts. You will know what your audience enjoys about your ad and what things need to be improved to create a better user experience for them. Does all this seem overwhelming already? Worry not! We at InvisiblePPC make PPC Audit look easy with our Done-For-You PPC Ads Audit
8-steps to perfect PPC auditNew to the world of PPC? Never run a PPC audit before? Then this PPC audit checklist is for you!
1. Select a date rangeSetting the date range is the first step in conducting a PPC audit. You need to make sure you have adequate data to evaluate. You shouldn’t examine a limited sample of data that only covers 30 days. A month’s worth of data is insufficient time to assess how well your modifications are working. To ensure that you can correctly measure results over time, use a larger set of data. At the absolute least; you should examine three months’ worth of data. This is enough information to determine whether your strategies are effective.
2. Download the dataOnce you have set your date range and have enough data, the safer option is to download everything because you’ll be evaluating a large volume of data, and you don’t wanna miss anything. You can effortlessly export your data by using your Google Ad’s account. You’ll be able to export all of your PPC account data, data from specific campaigns, or specify custom exports. You can save all of this information into a Google sheet or Excel spreadsheet. It will benefit you in keeping the data organized.
Export your data by using your Google Ad’s account