“Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz.
As a digital marketing agency, you’re always on the lookout for new clients. While it’s great that your existing campaigns are running smoothly and yielding successful results, you need to stay focused on finding your next client to spark growth. But how exactly do you go about this? If you’re looking for prospecting strategies specifically designed for PPC agencies, we’ve got you covered!
Here are 7 great scalable prospecting strategies to help you find the perfect client for your business.
1. Ask for Referrals
If your current clients are happy with the work that you’ve done, then there’s a good chance that they will be willing to refer you to their contacts or friends who may be in need of PPC services. Make sure to ask them directly if they know anyone who might be interested in what your agency offers. This is one of the most effective ways of getting the word out about your services and will also help build trust within your existing client base.
Referrals are the best types of leads for agencies and the main growth driver early in an agency’s life cycle. The problem is, they tend to dry up pretty quickly. Expect to have a high conversion rate from lead to client but lower volume.
Generating leads from referrals can be a great way to grow your business, but how do you convert these leads to sales? Here’s how:
- Respond Quickly: When Referrals show interest and intent it’s time to capitalise on attention and enthusiasm, follow up with the referred lead within 24 hours.
- Tailor Your Approach: Referred prospects are more likely to convert when they feel like they are getting a customised experience. Create a targeted outreach message using the referring customer’s information.
- Value: When following up with recommended leads, focus on value rather than sales. Provide resources, answer inquiries, and provide insights and recommendations that reflect your experience and knowledge of their needs.
- Be Persistent (but not pushy): Follow up with referrals regularly leads to staying top-of-mind. Respect them time and space and don’t be pushy.
- Results: Follow up and track results. This might assist you in determining what’s working and what’s not and change your strategy.
Taking these simple steps can help you get the most out of your referral program!
2. Spend on Ads
Paid media can be a great way for agencies to reach their prospecting goals. Before taking the plunge, it is important that your brand and website are ready to support more extensive paid marketing efforts with an achievable budget. Focusing on highly targeted ads from Google, Facebook & LinkedIn could prove most beneficial as these platforms allow you to direct toward keywords related to your niche which have higher intent but lower competition than those associated with general agency search terms.
Advertising your services is not only a great way to spread the word about your agency and get new leads, but also the best way to establish yourself as an industry leader. You can start off with small steps, such as creating digital content or running specialized Ads campaigns targeting certain audiences. The key is to have an effective message that will draw the attention of prospective clients. An expressive and catchy promotion plan will surely help you increase your Agency’s visibility in this competitive landscape.
Need help reaching out to people via Ads? InvisiblePPC is here to help.
3. Participate in Networking Events
Networking events are always a great way to meet potential clients and establish relationships with them even before any actual business takes place between you two. Not only will these events help introduce yourself as well as your agency, but they can also provide opportunities for collaboration with other businesses or even just give rise to some interesting conversations which could lead to something more fruitful down the line. Be sure to bring plenty of business cards (yes, even in the digital age) so that people remember who you are after the event ends!
We understand that Meeting new people in your field can be a tricky task, but with some effort, you can find all sorts of networking events!
- You can explore web sites like Meetup and Eventbrite , where you can search by location or interest to find events that align with your goals.
- Consider following organizations on social media that are related to your field. You’ll often be informed when they’re hosting networking events so you can meet new people.
- Get connected and make valuable connections in your community with the help of local Chamber of Commerce events. The calendar on their website is updated regularly to provide opportunities for you to network, learn more about businesses near you, and discover new possibilities
4. Utilize Social Media Networks
With millions of users across multiple networks such as Facebook, Instagram, Twitter and LinkedIn – social media is undoubtedly one of the best ways to get in touch with potential clients who may be interested in hiring a digital marketing agency like yours.
You can use these platforms not only to promote yourself but also to engage with potential customers by responding promptly whenever someone asks questions or contacts regarding any queries they may have about PPC services or anything related to digital marketing in general.
Social media should be an important part of your regular routine. Not only does it provide you with a wealth of personal connections but also countless professional opportunities! Utilize Social media platforms like
- LinkedIn: Has an events section listed on your homepage. To get to the events section, click on one of the events and search for networking events in your area. Many of the Group pages also list lectures, classes, and seminars.
- Facebook: It’s useful not only for personal use but also for finding career-related events. Scroll through the events that your friends are hosting or attending. You can also look for events on Fan Pages and Industry Groups.
- Twitter: You may find a local Twitter meetup by searching for “Tweetup.”
5. Try Cold Outreach
If you’re an agency looking to get ahead in the game, specializing in a niche market is your golden ticket. Not only does this allow for more specific value propositions and expertise within one particular industry or vertical – but it makes connecting with potential prospects that much easier! There are plenty of online directories and news sites out there to help guide you toward businesses perfect for reaching out too. Niching down can be beneficial not just from a marketing stand-point but also from sales perspective as well.
Unlocking sales opportunities starts by getting in touch with potential partners. Analyze what’s going on – Are they running ads? If so, let them know your ideas to boost their efforts! Not seeing any advertising campaigns? Open up the dialogue and gain insight into why that may be and strategies for scaling operations down the line. Reaching out isn’t always successful but don’t get discouraged; just keep at it until you find success stories of reach-outs paying off!
6. Use Email Marketing
Email marketing is another great way to reach out to people who may be interested in hiring a digital marketing agency like yours. Not only does it allow you to send personalized messages tailored to specific needs, but it also lets you track which emails were opened, read, clicked, etc.
Plus, email newsletters can serve additional purposes providing valuable information about industry news trends that could interest potential customers.
We’ve highlighted the four major categories of email marketing campaigns and how you may utilize each one to grow your brand.
▶️ Newsletters
Newsletters are one of the most common and popular email marketing campaigns. As a small business, you can use an email newsletter to provide subscribers with useful information and tools. It is crucial to add value to your subscribers’ inboxes; to do so, create engaging content that includes thought leadership, how-tos, and announcements about new services/products.
Newsletters are one of the most common and popular email marketing campaigns. As a small business, you can use an email newsletter to provide subscribers with useful information and tools. It is crucial to add value to your subscribers’ inboxes; to do so, create engaging content that includes thought leadership, how-tos, and announcements about new services/products.
▶️ Acquisition Emails
It can assist your business in acquiring customers who have opted to receive your emails but have not yet converted. You can demonstrate the value of becoming an active customer to those on your email list by creating appealing offers and informative content. it’s an excellent way to move leads through a conversion funnel more quickly.
It can assist your business in acquiring customers who have opted to receive your emails but have not yet converted. You can demonstrate the value of becoming an active customer to those on your email list by creating appealing offers and informative content. it’s an excellent way to move leads through a conversion funnel more quickly.
▶️ Retention Emails
These mails are something to think about for your business if you have some experience with email marketing campaigns. Your brand can keep the lines of communication open by sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or email campaigns in a while. Retention emails are a very effective email campaign strategy for keeping your hard-won customers.
These mails are something to think about for your business if you have some experience with email marketing campaigns. Your brand can keep the lines of communication open by sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or email campaigns in a while. Retention emails are a very effective email campaign strategy for keeping your hard-won customers.
▶️ Promotional Emails
These emails are a fantastic approach for your firm to increase sales, signups, and new product offerings. Promotional emails contain discounts and other incentives to persuade your target audience to purchase a new good or service. Use promotional emails to drive new items or services to subscribers, reward engaged subscribers with special offers, and cross-sell products to your clientele.
These emails are a fantastic approach for your firm to increase sales, signups, and new product offerings. Promotional emails contain discounts and other incentives to persuade your target audience to purchase a new good or service. Use promotional emails to drive new items or services to subscribers, reward engaged subscribers with special offers, and cross-sell products to your clientele.
7. Create Content & Partnerships
Content is essential to drive traffic and build your agency. Stay ahead of the game by employing creative tactics such as collaborations with other like-minded organizations in order to create valuable joint content initiatives that further establish you as an authority figure within your niche!
From blog articles and podcast interviews to webinars or speaking events – these partnerships can bring immense benefits for both sides while propelling growth potential beyond anything you could have imagined on your own.
With content marketing proving to be an effective strategy in reaching new customers, creating content and finding partnerships to promote it is essential. Lucky for us, there are a variety of ways to approach both of these steps!
Start by figuring out what type of content you want to focus on – video, blog posts, e-books and more – then brainstorm ideas that will appeal to your specific target audiences.
When it comes to finding partnerships, look for influencers, other established brands and experts in different industries who could be potential allies. Once you have identified appropriate partners, reach out with clear and concise messages about how everyone can benefit from the collaboration.
Making connections and being creative can lead to valuable relationships that will help take your content marketing efforts up a notch!
Ending Note
That’s all from us! Now that you know some of the best lead-generation strategies for agencies, it’s time to start putting them into practice. If you need help getting started or want to learn more about how we can help your agency generate leads, contact us today. In the meantime, let us know if we have missed out on any of your favorite lead-generation strategies in the comments below.
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2 Replies to “Scalable Prospecting Strategies for Agencies”
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