Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform.

If you want more clients for your agency, it’s not going to just happen by itself.

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking.

To grow your PPC agency you need a well-oiled approach to client acquisition; prospecting, persuading, persisting, closing and onboarding new clients.

This post talks about the different PPC proposal types, what types of prospects they are for, and the pros and the cons of each approach.

This article discusses how to deal with bad clients by providing a list of red flags that you can use as guideposts during your early interactions.

Deciphering Google’s help files often feels like reading Greek. All you really want to know is how to set up Google Ads conversion tracking, but now you feel like you need to be a technical expert to accomplish anything.

Choosing a focused industry vertical is something that many agency owners underestimate. They appreciate how alluring this approach can be for prospective clients.

Cold calling isn’t what it used to be. The modern way of cold calling is about precision. It’s about targeting your ideal prospects with a valuable message.

You’re ready to scale your PPC services but don’t want the headache of hiring more people, so you decide to outsource.