What Makes a Good White-Label PPC Company?
The world of digital marketing is always changing, and businesses need to evolve to stay competitive. Managing your clients’ ad campaigns daily can sometimes be a challenging task, especially if it takes your focus away from your main business activities.
One successful strategy that agencies use is offering white label PPC management services. In this complete guide, you’ll gain a deep insight into white label business’ working and learn how to select the perfect white label agency for your needs.
What is White Label PPC?
White label PPC involves an agency outsourcing the management of their clients’ PPC campaigns to a PPC advertising services provider. This provider takes charge of the campaign using its tools and processes, while also generating custom reports and dashboards branded with the agency’s logo and contact details.
65% of small to mid-sized businesses have a PPC campaign running. Through the use of white label services, businesses can tap into the expertise offered by the service provider, allowing them to broaden their service portfolio without overextending their in-house resources.
To maximize the benefits of your white label PPC partnership , it’s essential to opt for an agency dedicated to delivering exceptional service and ongoing campaign refinement to guarantee your clients’ campaigns receive the utmost care and attention.
Factors To Consider Before Choosing A White Label Marketing Agency
1. Certifications and Qualifications: Inquire about the team’s certifications and qualifications, ensuring they have industry-relevant expertise. For example, whether their account managers or ad specialists are certified Google experts or not.
2. Alliances and Accreditations: Consider the agency’s affiliations and endorsements, especially partnerships with major advertising platforms. For example, you could verify whether they are a certified Google Ads partner or have Microsoft Ads accreditation or maybe both.
3. Industry Experience: Assess their experience in your specific industry or niche to confirm their ability to handle your clients’ campaigns effectively. Any agency in the White Label game with more than 12 years or so, just like Invisible PPC, is always a safe bet when it comes to onboarding a partner for white label pay per click.
4. Adjustable Pricing Plans: Opt for agencies offering flexible white label marketing agency pricing plans, allowing clients to align their budgets with advertising spend. Given that $1000 to $3000 per month is the amount the average PPC campaign costs for small to mid-sized companies, make your choice wisely. Flexible pricing options ensure clients receive the best possible value for their advertising dollars, maximizing return on investment.
Benefits of White Label PPC Service
White label PPC services offer numerous benefits to search engine marketing agencies and their clients alike.
By providing these services, agencies can resell PPC advertising at their preferred rates, simplify their operations, and direct their attention to other aspects of their business. Some of these advantages are:
- Market Expansion:
Partnering with a white label service provider enables your business to effortlessly enter new markets.
- Cost Efficiency: You can provide an appealing service without the expense of hiring, training, or purchasing costly software.
- Expertise Access: Collaborate with a seasoned team possessing extensive PPC knowledge.
- Comprehensive Offerings: White label agency partnerships empower you to deliver high-quality services to your clients.
- Client Attraction and Retention: Offering a broader range of high-quality services reduces the need for clients to seek solutions elsewhere.
- Scalability: Outsourcing services offers efficient scalability, allowing you to expand or downsize your business operations as needed.
- Workflow Efficiency: White Label agency partnerships save time from day to day management activities like recruiting and retaining employees part-time/full-time. It also allows people in the management to exploit various avenues for growth and expansion of the company.
In conclusion, white label services empower businesses to broaden their service portfolio, strengthen client connections, and attain marketing goals. By choosing the ideal white label agency, utilizing renowned platforms, and prioritizing key campaign elements, companies can craft exceptionally effective and captivating campaigns that boost conversions and accomplishments.
So, why wait? Harness the potential of InvisiblePPC white label services and elevate your agency to greater heights today.