SEO Trends Every Agency Should Know in 2024

This blog post explores key SEO trends of 2024, including integrating AI and machine learning in SEO, the growing importance of voice search optimization, and the critical role of Google’s Core Web Vitals in user experience. Additionally, it highlights the significance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in content evaluation and the impact of video content optimization on search rankings. Agencies can efficiently implement these advanced strategies with white label SEO services like Invisible PPC.

Greatest hits

As we enter 2024, keeping up with the latest SEO trends is more important than ever. The digital landscape is constantly evolving, and what worked last year might not cut it this year. Agencies that want to stay ahead must understand and implement these trends.
By leveraging white label SEO services, like those offered by, you can seamlessly integrate cutting-edge SEO strategies without building everything from scratch. In this article, we’ll explore the top SEO trends you should follow or implement in 2024 to ensure your clients’ websites perform at their best.

1. AI and Machine Learning in SEO

Artificial Intelligence (AI) and machine learning are transforming SEO. These technologies help search engines understand and rank content more accurately. Google’s AI algorithm, BERT, helps the search engine understand the context of words in a query, making search results more relevant.
For agencies, using AI-driven tools can significantly enhance SEO efforts. These tools can automate keyword research, content optimization, and predicting search trends. By analyzing vast amounts of data, AI can identify patterns and insights humans might miss. This means you can create content that not only ranks well but also meets the needs of your target audience.
Incorporating AI into your SEO strategy can improve user experience by personalizing user interactions and offering recommendations based on user behavior. This can lead to higher engagement and conversion rates. By adopting AI and machine learning, you can stay ahead of the competition and deliver better results for your clients.
Invisible PPC’s white label SEO services streamline and enhance your SEO processes. This ensures that your strategies are effective and efficient, giving you a competitive edge in the digital marketplace.

2. Voice Search Optimization

Voice search is becoming more prevalent with smart devices like Amazon Echo, Google Home, and Siri, and your SEO strategy needs to evolve with this trend. Emphasize conversational keywords in your content in ways that people naturally speak during voice searches, such as “What is the best restaurant near me?”
Creating content based on common questions from your target audience can help you rank better in voice search and increase your visibility in featured snippets. These snippets are often read aloud by smart devices and can be optimized for by structuring your content with headers, bullet points, and brief paragraphs. This makes it easier for search engines to scan.
Optimizing for voice search can enhance your website’s visibility for users who depend on smart devices for information. Consider using white label SEO services from to effectively implement these strategies and keep your clients competitive in the digital market.

3. Core Web Vitals and User Experience (UX)

Google’s Core Web Vitals are crucial for evaluating website user experience. They focus on loading performance (LCP), interactivity (FID), and visual stability (CLS).
  • Largest Contentful Paint (LCP) aims for main content to load in 2.5 seconds or less.
  • First Input Delay (FID) strives for page interactivity in under 100 milliseconds.
  • Cumulative Layout Shift (CLS) targets a score below 0.1 to ensure visual stability.
Enhance SEO rankings by compressing images, using faster hosting, leveraging browser caching, and minimizing JavaScript file sizes for LCP. Reduce JavaScript execution time and optimize third-party scripts for FID. Set dimensions for images and ads for CLS to prevent layout shifts.
Mobile-friendliness, easy navigation, and readability are key for user experience, complementing Core Web Vitals.’s white label SEO services can improve website performance and UX, optimizing for search engines and users.

4. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

This acronym embodies elements that enhance how Google evaluates the quality and reliability of content. Here’s a breakdown of each component:
  1. Experience: Content should come from those with firsthand knowledge of the topic. Author bios, personal anecdotes, or behind-the-scenes details can demonstrate this experience.
  2. Expertise: Show deep knowledge by producing comprehensive content with credible citations and highlighting the author’s qualifications to build credibility and accuracy.
  3. Authoritativeness: Enhance your brand’s authority by consistently publishing respected content, earning recognition from reputable sources, and boosting your field presence.
  4. Trustworthiness: Ensure transparency regarding authorship, provide clear contact information, maintain a secure website, and adhere to ethical content standards.
Aligning with these principles is essential for brands and content creators to strengthen their online presence and enhance Google content ranking. E-E-A-T affects Google’s algorithmic evaluation and user perception, impacting engagement and trust.

5. Video Content Optimization

Video content is important for SEO, especially with the rise of YouTube, TikTok, and Instagram. It engages audiences and improves search rankings, plus it helps lower bounce rates, increase social shares, and drive more traffic to your site.
To make your videos SEO-friendly, provide transcripts to help search engines index your content and broaden audience reach. Ensure thumbnails are attractive and relevant to encourage clicks. Craft clear, keyword-rich titles and descriptions to aid in search engine ranking and entice viewers. Use appropriate tags for better categorization and discoverability, and submit video sitemaps for more efficient indexing.

Video Benefits for Engagement and Rankings

Videos capture attention, keeping visitors on your site longer and benefiting SEO by contributing to a better user experience. Shareable content on social media extends your reach and can generate backlinks, aiding SEO. Additionally, videos can simplify complex information, enhancing site usability.
Proper video optimization boosts your SEO strategy. Utilizing techniques and services like those from ensures your videos engage and rank well, driving traffic and improving client outcomes.


Staying ahead in SEO requires understanding current trends and adapting quickly, such as integrating AI, optimizing for voice search, improving Core Web Vitals, and enhancing E-A-T. White label SEO services from Invisible PPC can provide an edge by offering the needed expertise and resources to employ advanced SEO strategies efficiently. With new technologies and support from experts like, your clients’ websites can lead in the digital space. Contact us today to get started!

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Avi Kumar
Avi took the Engineering Route to Marketing. He loves proving that all marketing is Scientific and not black magic. He is obsessed with finding efficient ways of doing things. He started at 17 from improving how to “Holystone” ship’s wooden decks efficiently as an apprentice on ships!