White Label Agency vs. Freelancer – which is Best for your agency?

Decide between hiring freelancers or White Label Agencies for your business and know the benefits and drawbacks of each option, highlighting considerations like cost-effectiveness, specialized skills, and scalability with a side-by-side comparison.

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Are you hiring a White Label Agency or getting a Freelancer? If you want to offer your clients services like web development and Facebook ad management but you do not have the resources and skills for the same, this is one question you will definitely encounter.
Freelancers are a cost-effective and flexible solution that might show up as a good choice for businesses on a budget. But if you don’t want to compromise on knowledge, research and experience in different facets of digital marketing, White label agencies are your best bet.
Still, feeling confused about your decision?
Don’t worry; this guide will offer you a detailed perspective on Freelancers and White Label Agencies to help you make an informed call.
Let’s get started with the basics and understand what Freelance and White Label Agencies are.

What are Freelance Services?

A Freelance service is offered by a person who is self-employed – also known as a freelancer and works on a project basis. Freelancers are the solo artists of the business world. They deal with multiple clients simultaneously and have contractual agreements with each of them. Freelancers bring in a lot of flexibility with their work arrangements, work hours, and location. They are usually the choice when there is a need for periodic service on small or specialized projects.

Benefits of Hiring A Freelancer

Freelancers offer numerous benefits to businesses due to their flexible and cost-effective service arrangement. Some of the benefits of hiring a freelancer include-

Lesser Overhead Expenses

Freelancers have lower overhead expenses because they are responsible for their own business expenses, such as health insurance and taxes. In most cases, they cost less than hiring a full-time employee.

Specialized skills

Freelancers excel in their niche fields, delivering high-quality results that meet each project’s unique requirements. Their skills enable businesses to access top talent and utilize valuable resources for tackling complex and specialized tasks.


Freelancers can adapt to different project requirements and timelines, providing businesses the flexibility to respond to changing demands and priorities. This allows businesses to scale their resources up or down as needed, making freelancers ideal for projects with fluctuating requirements or uncertain timelines.

Drawbacks of Hiring A Freelancer

But it’s not all sunshine and rainbows! Freelance services have their own cons, like communication struggles and misunderstandings.
Some of the drawbacks of hiring a freelancer are:

Communication challenges

Working with freelancers can lead to communication challenges, especially when dealing with different time zones. This can lead to delays or misunderstandings, disturbing the project’s flow.

Limited availability

Freelancers may be dealing with multiple projects, impacting their timelines. Their availability might be limited, especially if they are juggling multiple projects simultaneously.

Lack of scalability

Freelancers may lack the capacity to handle larger projects or sudden increases in workload. This can limit their ability to scale with the growing needs of the project or business, potentially impacting the work.

What is a White Label Agency?

A White Label Agency offers its services to other companies under its brand name. They’re like your secret weapon, helping you expand your offerings without breaking a sweat. They are specialized companies that will do the work for you but will also hand over the credit to your company. White Label Marketing Services that deal with PPC or Facebook Ad Campaigns are quite popular like other White label services like software and web development.

Benefits of Hiring A White-Label Agency

White-label agencies can be valuable assets to businesses. They help companies expand their offerings without investing in the necessary resources or workforce.
Here are some benefits of White Label Agencies you can take into consideration:

Expert Services

White Label Agencies offer a wide range of expertise under one roof. They cover various aspects of a service like marketing, development, and more to ensure that businesses have access to diverse skill sets.


White Label Agencies have well-distributed resources which enable them to handle projects of various size and complexity. Whether it’s a small-scale initiative or a large-scale campaign, these agencies can efficiently adapt to your needs.


White Label Agencies prioritize professionalism. They offer reliable support, consistent communication, and well-defined work processes. This guarantees prompt project execution and keeps up with the deadlines.

Advanced Tools and Technology

White Label Agencies have access to advanced tools and technology that might be too costly for freelancers or smaller companies to afford. This access allows them to deliver high-quality services and stay ahead of industry trends, offering exceptional solutions.

Drawbacks of Hiring A White-Label Agency

Despite their many benefits, working with a White Label Agency also has its drawbacks:


Hiring a White Label agency can be more expensive compared to working with a freelancer. The wide range of services and professional support provided by these agencies come at a premium, which might become a matter of concern for companies operating on smaller budgets.

Potential Lack of Customization

Some agencies may have standardized work processes limiting flexibility and customization. Businesses might find themselves constrained by these rigid frameworks.


Relying on an external agency can mean giving up some control over your projects. Businesses might also develop a sense of dependency on the agency.

Freelancers vs. White Label Agencies

CriteriaFreelancersWhite Label Agencies
Cost-effectivenessLower rates due to lower overhead expensesHigher rates but comprehensive services
Specialized skillsExpertise in specific areasWide range of expertise under one roof
CommunicationPotential challenges due to different time zonesConsistent communication and support
ScalabilityLimited capacity for larger projectsAbility to handle projects of any size or complexity
ControlMore control over the projectSome relinquishment of control to the agency

When deciding between freelancers and White Label Agencies, keep note of your specific needs, budget, and project requirements. While freelancers offer cost-effective solutions and specialized skills, they face communication challenges and scalability issues. On the other hand, White Label Agencies offer comprehensive services, scalability, and professionalism but at a higher cost.
However, the cost of hiring a White Label Agency can be seen as a smart investment in your business’s future. White Label Agencies empower you to cater to the needs of your clients that are beyond your expertise. This can then allow you to expand your business and deal with new clients and projects without the stress of managing resources or hiring and training your staff.
If you think a White-Label PPC service is your need of the hour, then you are at the right place! With years of proven experience and market expertise, InvisiblePPC is here to help you scale your business and empower you with Facebook Ads management and more.
Contact Us now, and let’s get you started on your journey to rule the market!

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Picture of Justin Rondeau
Justin Rondeau
Justin has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing. He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.