Hey there,If LSA leads are down, GBP visibility is inconsistent. And Nothing changed.Here’s what’s causing it: “Reviews.”Not just volume. But frequency, response rate, and how

Hey there,We have had a few agency partners message me recently with the same panic. “Leads just dropped off a cliff in February. Nothing changed

Hey there,For years, PPC optimization in home services has had one major weakness: Google optimizes for conversions. But they do not automatically know what a

Hey there,We’ve all had that call. “PPC just isn’t working.” But when we check the account, conversions are steady. Cost per lead is healthy. Nothing

Hey there,Having worked with tens of thousands of Accounts, every now & then get a client call that starts like this: “Why are our ads

Hey there,Let’s talk about something most agency owners avoid. Pricing. Specifically, underpricing PPC. We see it constantly. Agencies charging $500 or $750 to manage $6K,

Hey there,If you manage Local Service Ads, you have seen this before. Leads are steady. Calls are coming in. Then suddenly, nothing. Some months it’s

Hey there,When was the last time you really thought about your Offer for your Discovery Call?Sure, you’ve got your call scheduled, you’ve sent out the

Hey there,Most agencies say they value relationships. But then they quietly avoid the one habit that actually protects them.Regular client calls.Here is a simple question

Hey there,We wanted to flag an issue that has been popping up in plumbing offices across multiple markets. Several plumbers have r eported repeated calls