Hi there, I’m in Las Vegas for the next couple of days at Service World Expo at Caesars Forum. Today, I walked the show floor

Hi there, Thanksgiving Is Coming. Should You Pull Back on Ads?Every November, retailers start pouring money into advertising for Black Friday and Cyber Monday. Competition

Hi there, October and November can be tricky months for HVAC clients. The summer AC rush is over in many markets. Winter heating emergencies haven’t

Hi there, Imagine your agency just completed keyword research for a client. You’ve uncovered 3,000 potential SEO keywords, but your tracking plan allows only 100.Which

It’s October. And while most businesses are focused on finishing the year strong, smart agencies should already be talking to their clients about 2027. Not

Google keeps asking advertisers to give automation more control. Now it’s finally giving us a little more visibility into what that automation is actually doing.Google

There’s a strange stage in agency growth where revenue goes up, the client roster gets bigger, and yet the business somehow feels worse. More Slack

Google is already moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. We’ve talked about that migration before. But there’s

Google is not banning AI content. That’s probably the most important thing to understand before we go any further.But Google’s August spam update should make

Google Doesn’t Know Which Leads Are Good, Unless.. Here’s a problem we see all the time with lead generation campaigns. Google Ads reports 40 conversions.