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Issue #200: A New Google Maps Ranking Scam, Uncovered!

Hey there, We recently uncovered a new scam spreading through local service markets. The pitch is simple.A vendor promises to increase Google Maps rankings within

Avi Kumar

Issue #199: Grateful for You This Thanksgiving

Hey Agency Partner, As we wrap up the year and head into Thanksgiving week, I wanted to take a moment to say something simple and

Avi Kumar

Issue #198: Google Quietly Opened the Floodgates. Call Volume Is Paying the Price.

Hey there, If your clients’ Local Services Ads have been slowing down lately, we’re finally seeing why. Google pulled proximity out of the LSA algorithm

Avi Kumar

Issue #197: Is the Government Shutdown Killing Your Clients’ Calls?

Hey there, If your clients have been calling you in a panic about slow calls — they’re not wrong. The past few weeks hit local

Avi Kumar

Issue #196: Are Your Clients’ Calls Being Answered?

The Call Answerer: Your Client’s Secret Weapon or Weak Link? Hey there, As an agency owner, you know all too well how important it is

Avi Kumar

Issue #195: Stop Pitching. Start Showing.

Hi there,Ever notice how the best sales calls don’t feel like “sales” at all?Last week, we had a prospect light up when we shared one

Avi Kumar

Issue #194: Why You Need CRM Access Before Launching Google Ads

Hi there,When you’re managing Google Ads for local service clients, clicks and leads only tell half the story. The real win? Showing actual ROI from

Avi Kumar

Issue #193: Beware the “Performance Max” Pitch from Google

Hi there,When the Google Ads Rep Tries to “Help” (and Wrecks a Great Account)We ran into something this week that made our blood boil. One

Avi Kumar

Issue #192: Why Google Still Crushes It for Local “Near Me” Searches

Hi there,Google Ads or Meta Ads? What’s the Best Choice for Your Local Service Area Client? Let’s be honest—this debate comes up in nearly every

Avi Kumar

Issue #191: What the 3 Body Problem taught me on my birthday

Hi there,Today’s a special day, my birthday. And this note is coming to you from a cruise ship making its way from LA to Miami,

Avi Kumar
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