Google Doesn’t Know Which Leads Are Good, Unless.. Here’s a problem we see all the time with lead generation campaigns. Google Ads reports 40 conversions.

Do You Really Know Your Client? Most agencies know their clients’ niche. Plumbing. HVAC. Roofing. Legal. Dental. They know the keywords. They know the typical

Your Client Missed the LSA Call. Now Google May Still Charge Them. If you manage Local Services Ads for local businesses, there’s an important change

Your PPC Person Shouldn’t Be a Single Point of Failure There’s a situation we see surprisingly often inside growing agencies. One person becomes the PPC

Three Google Ads Changes Agencies Should Audit Before August 17 If you manage Google Ads for clients, I’d block some time this week for an

When Does It Stop Making Sense to White-Label PPC It’s a question we hear all the time. “At what point should we stop outsourcing PPC

Hey there,The Agency Growth Ceiling No One Talks About When agency owners think about growth, the conversation usually revolves around lead generation. How do we

Hey there,Local Services Ads Are Moving Into Performance Max. Here’s Why Agencies Should Pay Attention. Google just announced one of the biggest changes to Local

Hey there,Most agencies think they have a lead generation problem. In reality, they usually have a positioning problem. I can’t tell you how many agency

Hey there,Google Ads has been moving in one very clear direction. More automation.More AI.More bidding decisions made inside the black box.And honestly, that’s not automatically