Issue #198: Google Quietly Opened the Floodgates. Call Volume Is Paying the Price.
Hey there, If your clients’ Local Services Ads have been slowing down lately, we’re finally seeing why. Google pulled proximity out of the LSA algorithm
Hey there, If your clients’ Local Services Ads have been slowing down lately, we’re finally seeing why. Google pulled proximity out of the LSA algorithm
Hey there, If your clients have been calling you in a panic about slow calls — they’re not wrong. The past few weeks hit local
The Call Answerer: Your Client’s Secret Weapon or Weak Link? Hey there, As an agency owner, you know all too well how important it is
Hi there,Ever notice how the best sales calls don’t feel like “sales” at all?Last week, we had a prospect light up when we shared one
Hi there,When you’re managing Google Ads for local service clients, clicks and leads only tell half the story. The real win? Showing actual ROI from
Hi there,When the Google Ads Rep Tries to “Help” (and Wrecks a Great Account)We ran into something this week that made our blood boil. One
Hi there,Google Ads or Meta Ads? What’s the Best Choice for Your Local Service Area Client? Let’s be honest—this debate comes up in nearly every
Hi there,Today’s a special day, my birthday. And this note is coming to you from a cruise ship making its way from LA to Miami,
Hi there,Here’s something that surprises agency owners we work with: we don’t jump straight into ad creation when running Facebook campaigns.Instead, we do some homework
Hi there,Let’s talk about discounting. I see so many service businesses run into the same trap: they think offering a discount will attract more clients,