Lead generation for digital agencies is a critical component to their long-term success, yet it can also be one of the most difficult tasks to manage effectively.
With ever-evolving technology, changing marketing trends, and increasingly competitive markets, agencies need to continually refine their methods and strategies in order to ensure they generate the highest quality leads.
In order to help agencies stay ahead of the curve, we’ve compiled a comprehensive guide to lead generation tactics that are specifically tailored for digital marketing agencies.
Our guide will provide an in-depth look at the best practices and strategies you need to implement in order to maximize your agency’s potential and ensure you’re consistently generating strong leads. From understanding customer needs and wants through effective market research to engaging with prospects, through targeted email campaigns, our blog will cover it all.
How Does Lead Generation Work?
Creating a successful lead generation system takes more than just getting website visitors; it requires the ability to get them engaged and enticed into giving their contact information.
To acquire traffic, you’ve got a few options to find your ideal audience through:
1. Search Engine Marketing (SEM): SEM is a type of online advertising in which advertisers pay search engines (such as Google or Bing) to display advertisements in their search results. Because search is the most common way for people to navigate the web, this can be a significant source of traffic.
2. Search Engine Optimization (SEO): Search engine optimization (SEO) is similar to search engine marketing (SEM) in that it involves getting traffic from search engines, but instead of paying search engines for ads, SEO involves optimising your website for search engine algorithms so that it appears higher in organic search results.
3. Social media: Social media sites like Facebook and LinkedIn have grown to become some of the most popular websites on the internet, and they are beginning to compete with search as major sources of traffic. You can drive traffic from social media platforms by posting content or paying for ads that run on the networks.
2. Search Engine Optimization (SEO): Search engine optimization (SEO) is similar to search engine marketing (SEM) in that it involves getting traffic from search engines, but instead of paying search engines for ads, SEO involves optimising your website for search engine algorithms so that it appears higher in organic search results.
3. Social media: Social media sites like Facebook and LinkedIn have grown to become some of the most popular websites on the internet, and they are beginning to compete with search as major sources of traffic. You can drive traffic from social media platforms by posting content or paying for ads that run on the networks.
💡Interesting Facts💡
According to B2B marketers, the following social networks generate leads:- Facebook generated leads for 39% of B2B marketers.
- Twitter generated leads for 30% of B2B marketers.
- Linkedin is credited with generating 44% of B2B leads.
4. Display ads & offline events: This kind of advertising is available in formats like text, audio, video, and images. To direct that traffic to your own website, you can buy these advertising on relevant websites, typically using Pay-Per-Click (PPC) models.While Offline Marketing can be in form of Industry conferences and meetups are examples of events that can be useful for networking with prospective new clients, educating them about your brand, and directing them to your website.
– but that’s only half of the equation!
To get them to raise their hand, you’re going to use lead magnets like:
- Surveys
- Quizzes
- Free trials
- Webinars/podcasts
- Landing pages
- Discounts & services
are all great ways to give users something in return for providing you with their personal info. This partnership between acquisition and engagement is key within any company’s defined funnel framework when striving for success in lead generation!
Having a Marketing Qualified Lead (MQL) is the gateway to turning your prospects into customers. An MQL indicates that someone has been interested enough in what you offer and engaging with how you market it – so they just need some extra ‘nurturing’ from your sales team before becoming a paying customer!
Lead Magnet*: A lead magnet is a marketing term for a free item or service given away in exchange for contact information; examples of lead magnets include trial subscriptions, e-newsletters, and free consultations. Marketers use lead magnets to generate sales leads.
Marketers' Top Lead Generation Strategies
Lead generation strategies are like the Holy Grail for marketing agencies, but the endless options can leave you overwhelmed. The key is to focus on strategies that meet both your goals and your audience’s needs. This List of Top Lead Generation Strategies is sure to make your marketing life so much easier!
1. Social Media Marketing
Embrace the Future of Lead Generation- Social Media Marketing! 🤑
Social Media Marketing is changing the way businesses interact with their customers and drive sales. By using platforms such as Linkedin, Twitter, Facebook and Instagram to promote products/services & build brand recognition – organizations can create an emotional connection while increasing web traffic which will then be converted into valuable leads!
Different strategies must be employed depending on each platform’s target segmentation for optimal results; this form of modern digital marketing has become the future of lead generation – get involved now & stay ahead in your industry.
2. Pay-Per-Click Advertising
Pay-per-click ads are a great way to generate highly targeted leads, but success relies on more than just putting up an ad.
To ensure you get the highest return for your investment and maximize conversions, research is key!
- You need engaging copy that resonates with users so testing and optimization should be at the center of any PPC campaign strategy.
- Your keyword selection needs to accurately reflect user intent while also being conscious of budgeting; every click counts here!
- A well-crafted landing page full of captivating creatives can go a long way toward converting those clicks into meaningful results (and money!).
Plus – don’t forget about targeting, tracking & timing – these three T’s will help drive successful returns from your campaigns if done right. Analyzing data is key for optimizing these critical components and achieving true success!
Which is why we at InvisiblePPC have done years of research and tried and tested all components of PPC so deliver the best results for you!
3. SEO
SEO may be the most cost-efficient method to bring leads into your agency, but it requires skill and thoroughness. Focusing on content in niche markets is vital if you want successful results – however, as with all good things, this takes time. 🥰
Once your strategy begins working its magic though, you can look forward to a pipeline of incoming prospects without having to shell out for extra expenses!💰
4. Email Marketing
Email marketing is a tried and true way to generate leads online. To get started, you need to build up your subscriber list by adding sign-up forms across different parts of your website.📧
Email marketing continues to prove its worth as an effective Lead Generation Strategy for Agencies. Not only is it effortless and quick to use, but with a few clicks of the mouse, you can send highly targeted emails that can stimulate leads, gain feedback, increase revenue, build relationships with customers, and promote products! 💌
It is also economical, plays into its strengths, and leverages technology to stay ahead of the competition when done right, it increases your bottom line, all while keeping your branding on-trend.
The key to successful email marketing is knowing how to craft great messages that both intrigue and inform audiences in a short amount of time and keep people coming back for more📩
💡Fun Fact💡59% of Marketers Say Email Marketing Is The Best Way To Generate Leads.
5. Webinars/Podcast
Hosting your own webinar/podcast is an amazing way to not only make yourself a known authority but also as a leader in thought. By sending out invitations and using them as lead magnets, you will be collecting the emails of many potential customers at no cost! 🤝
What’s more, is, utilizing this format gives you a chance to build relationships with key players within the industry by inviting them on board—it truly is a win-win situation for everyone involved.
In addition, webinars are now favored among B2B executives when it comes to content that can help fill up their sales funnels, so don’t miss out on making wise use of this shift in preference.
Ending Note
We understand that Agency life can be hectic and finding new leads may seem like an impossible task to add to your already full plate. However, by utilizing the strategies we’ve discussed in this blog post, you can ease some of that stress and finally start seeing results.
From PPC to search engine optimization, there are a variety of methods you can use to get in front of your target customer. And once you have their attention, it’s up to you to close the deal. So what are you waiting for? Implement these lead generation strategies today and see how they work for your agency.
We want to hear from you! Let us know if we have missed out anything or if you have any other tips on generating leads for agencies in the comments below.🥰
