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Category: Marketing

How to Share Your Facebook (Meta) Assets with Your Marketing Team: Updated for 2024

A guide for all business owners who have partnered up with a marketing agency, this blog post offers a holistic roadmap on how to share your Facebook (Meta) assets, such as Ad Accounts, Pages, and Pixels, with your marketing team or white-label partner. Updated for the Facebook Business Manager of 2024, it breaks down the process into easy-to-follow steps, ensuring that your business assets are securely managed.

Chin Kulkarni

Google PPC Mobile Ads Framework: Are You Overlooking Conversion Opportunities?

Mobile devices are now inseparable from our daily routines, and mobile advertising has risen to become a pivotal element of PPC campaigns. In the year 2021, mobile advertising represented 50% of total global digital ad expenditure. Within this article, we will delve into strategies for enhancing the effectiveness of your mobile PPC advertising endeavors.

Justin Rondeau

Maximizing Profit Margins: Efficiency Tips for Marketing Agencies

In the fast-paced world of marketing agencies, attaining profitability is an ongoing quest filled with hurdles. This blog explores essential steps for boosting profits, including margin insights and practical strategies. Real-world success stories and actionable advice empower agencies to thrive in a competitive landscape, ensuring a prosperous future.

Justin Rondeau

Crafting a Resilient Business Model for Your Marketing Agency

In the realm of marketing, resilience is a paramount factor for sustained agency success. This blog delves into the realm of resilient business models, shedding light on the strategies of diversification, data-driven decision-making, agility, niche specialization, and hybrid approaches for marketing agencies. Through real-world examples from industry giants, it becomes evident that the harmonious amalgamation of these methodologies, combined with adaptability, empowers marketing agencies to not just survive but thrive in an ever-evolving landscape.

Justin Rondeau

How to Improve Your PPC Campaigns with A/B Testing

A/B testing is a powerful tool to enhance your PPC campaigns. This guide dives into its importance, the steps involved, and best practices to ensure impactful results. By understanding and applying A/B testing insights, advertisers can drive better engagement and increase their return on investment.

Justin Rondeau
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Google Ads Mistakes: 8 Pitfalls To Avoid

Google Ads can be a powerful tool for businesses, but common mistakes can undermine your campaigns. This blog highlights 8 mistakes pitfalls to avoid , from poor keyword selection to budget mismanagement. Read to know more

IPPC Team
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5 Steps To Get 40%+ PPC Landing Page Conversion

Boost your PPC campaigns in 5 steps to 40%+ conversion rates. Learn to align ads with landing pages, highlight benefits over features, leverage testimonials, & optimize for mobile. Elevate ROI with optimized landing pages. Read Blog Now.

IPPC Team

Greatest hits

Technical Updates

How to Link Google Business Profile and Google Ads Using Location Extensions

6 Min read
Technical Updates

How to Set Up Google Analytics Goals for Google Ads

8 Min read
Technical Updates

How to Setup Google Ads Conversion Tracking [The Ultimate Guide]

30 Min read