Today, I want to tackle the age-old debate of agency PPC Management vs. In-house PPC management. Obviously I have a biased opinion here, but There are some very compelling reasons why agency PPC management has an edge over in-house management when creating and executing a successful PPC campaign.
Firstly, agencies provide more expertise and experience with the various platforms, and they can access advanced features that are only available to those with an account manager.
Additionally, an experienced agency will understand the importance of staying up-to-date on industry trends, ensuring your campaign is as effective as possible.
Finally, agencies can focus solely on your PPC campaign without having to juggle other responsibilities, which can lead to improved effectiveness and greater returns on investment.
Reason 1: Access to Expertise
That’s where agencies come into play: giving you key intel on what works best so you don’t miss out on any opportunities.
In contrast, in-house PPC management often relies on general marketing knowledge or on-the-job training, which may not be enough to produce optimal results.
Reason 2: Cost Savings
- Size & complexity of the campaigns
- Geographic location of the agency
- Level of service required
On the other hand, the average salary for an in-house PPC team member can also vary depending on factors such as experience and location.
According to Payscale.com, the average salary for a PPC specialist in the US is around WHOOPING $50,000 per year.
It’s also important to note that in addition to salaries, businesses need to consider the cost of benefits when hiring an in-house team.
Reason 3: Access To Specialized Technology
Businesses often choose PPC agencies for access to advanced technology and tools that enhance campaign performance.
This allows companies to utilize these resources without the direct investment, making it a more cost-effective option
One such technology is Google Ads Editor, which enables PPC agencies to make bulk changes to ad campaigns offline, saving valuable time.
No more tedious manual updates – with these tool, you can make big changes with ease.
And the best part? You don’t have to pay for any of these tools. By working with a PPC agency, you get to leverage their expertise and technology without having to invest in it yourself. Talk about a win-win!
For instance, WordStream, a PPC agency, uses artificial intelligence to analyze historical data, industry benchmarks, and client goals to optimize PPC campaigns.
In addition to these tools, PPC agencies can track campaign performance in real-time using advanced reporting tools like Google Analytics and Google Data Studio.
These tools provide detailed insights into ad campaign performance, including click-through rates, conversions, and revenue generated.
This allows PPC agencies to make quick adjustments to campaigns and optimize them for better results.
Furthermore, by working with a PPC agency, businesses can leverage the paid services and expertise of professionals who are trained to use these technologies effectively.
In this way, PPC agencies can help businesses stay ahead of the competition and achieve better campaign performance while saving costs on technology investments and have one less thing to worry about!
Reason 4: Scalability
The flexibility of a PPC firm’s offerings is a major perk for businesses. PPC firms can easily modify or expand their campaigns as needed to meet their customers’ shifting demands.
If a company’s demand for a certain product or service unexpectedly increases, a PPC firm can immediately raise ad spend and optimize campaigns to take advantage of the newfound interest and produce more leads.
In contrast, in-house PPC management teams may struggle to keep up with changes and may not be able to scale campaigns effectively.
This is because they may not have the resources, expertise, or tools needed to quickly adjust their campaigns.
Reason 5: Focus on Results
PPC agencies are laser-focused on delivering results for their clients. They know that their success depends on the success of their clients, so they work hard to create and implement campaigns that generate a positive ROI.
In-house PPC management teams may be distracted by other responsibilities and may not have the same level of focus on delivering results.
- Identifying negative keywords
- Utilizing new ad formats
- Targeting different audiences according to your need
- Test multiple bid strategies and implementing them
- Custom audience lists and remarketing campaigns
- Adjusting for marketing platform changes
- Designing innovative and eye-catching ads
- Testing ad copy and creative
Reason 6: Time Savings
Let’s face it – managing digital marketing campaigns can be time-consuming!
For instance, identifying the best keywords to target, creating ad copy and landing pages, monitoring campaign performance, and making adjustments to optimize the campaign all require a significant amount of time and attention to detail.
Moreover, digital marketing campaigns need to be monitored regularly to ensure that they are performing optimally and generating a positive ROI.
Not only that, but agencies also have access to advanced technologies, automated decision-making capabilities, and a planning process that ensures maximum return on investment.
All in all, agency PPC management is the best way to ensure success for your business’s digital ad campaigns.