Today, I want to tackle the age-old debate of agency PPC Management vs. In-house PPC management. Obviously I have a biased opinion here, but There are some very compelling reasons why agency PPC management has an edge over in-house management when creating and executing a successful PPC campaign.
Firstly, agencies provide more expertise and experience with the various platforms, and they can access advanced features that are only available to those with an account manager. Additionally, an experienced agency will understand the importance of staying up-to-date on industry trends, ensuring your campaign is as effective as possible. Finally, agencies can focus solely on your PPC campaign without having to juggle other responsibilities, which can lead to improved effectiveness and greater returns on investment.
If you need more convincing, here are a few reasons why you should choose agency PPC management over In-House management.
Reason 1: Access to Expertise
PPC agencies employ PPC experts with years of experience managing campaigns for various businesses (just like we do 😉). This expertise enables agencies to create and implement effective PPC strategies that are tailored to the specific needs of each client.
Their teams are experienced across various industries with proven success stories that demonstrate their effectiveness. Plus, they possess access to extensive data which helps them develop highly targeted campaigns for maximum success – something your in-house marketers may not have enough exposure or resources for!
That’s where agencies come into play: giving you key intel on what works best so you don’t miss out on any opportunities. In contrast, in-house PPC management often relies on general marketing knowledge or on-the-job training, which may not be enough to produce optimal results.
Reason 2: Cost Savings
Many businesses think that managing PPC campaigns in-house is more cost-effective than outsourcing to an agency. However, this is often not the case.
The cost of hiring a PPC agency can vary depending on various factors, such as:
- Size & complexity of the campaigns
- Geographic location of the agency
- Level of service required
In general, PPC agencies charge a management fee that can either be a percentage of the total ad spend or a flat monthly fee. This fee can range from a few hundred dollars to thousands of dollars per month.
On the other hand, the average salary for an in-house PPC team member can also vary depending on factors such as experience and location. According to Payscale.com, the average salary for a PPC specialist in the US is around WHOOPING $50,000 per year. It’s also important to note that in addition to salaries, businesses need to consider the cost of benefits when hiring an in-house team.
Furthermore, the cost savings of using a PPC agency are not just limited to the cost of hiring and training an in-house team. It’s essential to consider the time and resources needed to manage and grow an in-house team.
With an agency, businesses can save time on managing the team, ongoing training, and professional growth since the agency is responsible for ensuring their team members are up-to-date with the latest PPC trends and strategies. This can be a significant cost and time saver for businesses.
Reason 3: Access To Specialized Technology
One of the top reasons why businesses opt for PPC agencies is their access to advanced technology and management tools that can significantly improve campaign performance. For many companies, investing in such tools is not feasible or cost-effective. With the help of PPC agencies, businesses can benefit from these technologies without having to pay for them.
One such technology is Google Ads Editor, which enables PPC agencies to make bulk changes to ad campaigns offline, saving valuable time. Moreover, PPC agencies have access to AI-driven tools and machine learning algorithms that help them identify effective keywords, optimize ad copy, and landing pages. No more tedious manual updates – with these tool, you can make big changes with ease.
And the best part? You don’t have to pay for any of these tools. By working with a PPC agency, you get to leverage their expertise and technology without having to invest in it yourself. Talk about a win-win! For instance, WordStream, a PPC agency, uses artificial intelligence to analyze historical data, industry benchmarks, and client goals to optimize PPC campaigns.
In addition to these tools, PPC agencies can track campaign performance in real-time using advanced reporting tools like Google Analytics and Google Data Studio. These tools provide detailed insights into ad campaign performance, including click-through rates, conversions, and revenue generated. This allows PPC agencies to make quick adjustments to campaigns and optimize them for better results.
Furthermore, by working with a PPC agency, businesses can leverage the paid services and expertise of professionals who are trained to use these technologies effectively. In this way, PPC agencies can help businesses stay ahead of the competition and achieve better campaign performance while saving costs on technology investments and have one less thing to worry about!
Reason 4: Scalability
The flexibility of a PPC firm’s offerings is a major perk for businesses. PPC firms can easily modify or expand their campaigns as needed to meet their customers’ shifting demands. If a company’s demand for a certain product or service unexpectedly increases, a PPC firm can immediately raise ad spend and optimize campaigns to take advantage of the newfound interest and produce more leads.
In contrast, in-house PPC management teams may struggle to keep up with changes and may not be able to scale campaigns effectively. This is because they may not have the resources, expertise, or tools needed to quickly adjust their campaigns.
A HVAC repair and maintenance company is using PPC to attract customers. They set a budget and optimized their advertising for “AC repair,” “furnace maintenance,” and “HVAC installation.”
However, HVAC demand can rise during heat waves and cold snaps. It may be difficult for an in-house PPC team to change their campaign to capitalize on the increase in demand as they may lack the skills and resources to swiftly select the best keywords, update their ad wording, and boost their ad expenditure.
Instead, a PPC agency could quickly detect the demand change and adjust the campaign. It’s scalability and skill helped the HVAC/home improvement business quickly adapt to market changes and increase income.
Reason 5: Focus on Results
PPC agencies are laser-focused on delivering results for their clients. They know that their success depends on the success of their clients, so they work hard to create and implement campaigns that generate a positive ROI. In-house PPC management teams may be distracted by other responsibilities and may not have the same level of focus on delivering results.
When you work with an agency, they have the time and manpower to give your accounts the detailed attention they require to ensure the best ROI possible. A digital marketing agency specializes in:
- Identifying negative keywords
- Utilizing new ad formats
- Targeting different audiences according to your need
- Test multiple bid strategies and implementing them
- Custom audience lists and remarketing campaigns
- Adjusting for marketing platform changes
- Designing innovative and eye-catching ads
- Testing ad copy and creative
Reason 6: Time Savings
Let’s face it – managing digital marketing campaigns can be time-consuming!. For instance, identifying the best keywords to target, creating ad copy and landing pages, monitoring campaign performance, and making adjustments to optimize the campaign all require a significant amount of time and attention to detail. Moreover, digital marketing campaigns need to be monitored regularly to ensure that they are performing optimally and generating a positive ROI.
If a business were to manage their PPC campaigns in-house, they would need to dedicate staff hours or hire personnel who have the necessary expertise to manage campaigns effectively. This could take a significant amount of time and effort, especially if the business is not familiar with the intricacies of digital marketing campaigns.
By outsourcing the task to a PPC agency, the business can save time and focus on other aspects of running a successful business. The agency can use their expertise and advanced tools to manage the campaign efficiently, reducing the amount of time and effort needed on the part of the business. The agency can also monitor the campaign performance regularly and make adjustments to ensure that it is performing optimally.
We at InvisiblePPC with our +11 years of experience have created a structure to help you save time & make more money. You can check out our PPC Performance By Niches for more info.
So we have a clear winner here! 🏆
Agency PPC Management is the best option to choose from when it comes to managing PPC campaigns. From saving time and money to leveraging specialized industry expertise, agencies can take your campaigns from mediocre to outstanding with fewer resources and less headache than attempting to do it yourself.
Not only that, but agencies also have access to advanced technologies, automated decision-making capabilities, and a planning process that ensures maximum return on investment. All in all, agency PPC management is the best way to ensure success for your business’s digital ad campaigns.
💡You can read more about this topic in our blog: Top 5 Reasons Agency PPC Management Excels Over In House Management