Can something be good for the Goose but not the Gander? (yeah…that’s an old person saying…guilty as charged) Specifically, is a Google PPC Ads Campaign

Last week I sent out the top 7 questions and the most common feedback I got was where are the answers, so here are the

We have handled Google PPC Ads for thousands of clients over the past 12+ years. Some questions keep popping up from Agencies again and again.

Webinar Invite: Step-by-Step Guide to Nailing PPC Projections Save Your SpotThis week, we’re diving into a critical topic for local businesses: Local Services Ads (LSA)

Earlier this month, the undisputed king of SEO Rand Fishkin released an eye-opening report detailing the rise of zero-click searches on Google. Here’s what matters

There are really only five things that matter to an ad: your audience, your offer, the creative, the copy, and the landing page. Today, I

This week I wanted to talk about the #1 issue we hear when agencies talk about freelancers: getting Ghosted. Okay, let’s dive into it. Why

This week we’re going to get a little technical and discuss N-Grams. Bear with me – because this concept will take your Google Ads campaigns

This week, we’re diving into the common pitfalls in Google PPC campaigns that we’ve seen taking on local service clients over the last 12 years.

This week, we’re diving into a topic that’s been a source of frustration for many marketers: the complexity of the Google Ads interface. Ever wondered